Quest for Questions

Today, you're getting my personal top #3 ways of learning copywriting, that have enabled me to go from ZERO copywriting skill to on-boarding new clients on a daily basis - in just a little over a year.

Top Takeaways:

✅ Books, but not ONLY copywriting books

✅ Practice, especially when you get immediate feedback

✅ Mentors, who have been there and done that

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit konradyerba.substack.com [https://konradyerba.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Managing expectations will either make or break your business or freelance career. I've learned it the hard way, hence the reason I'm sharing the most important lessons.

Top Takeaways:

✅ Make sure they understand that they need to trust you 100%, otherwise the project will not be successful.

✅ Explain and jot down on paper the entire process and deliverables...the whats, whens and whys

✅ Give the clients heads up what they should expect as far as success - you don't guarantee success but rather give them the best odds.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit konradyerba.substack.com [https://konradyerba.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

In today's video, I rant about becoming a freelance copywriter, things you need to keep in mind before you even start that will help you avoid some of the mistakes I did on my journey...

Top Takeaways:

✅ Native speaker or not - you need to be fluent.

✅ Start with theory, eliminate your ego and transition into practice

✅ Find your unique copywriting talent and double-down on that

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If You Have a Question or Feedback, Email Here [[email protected]]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit konradyerba.substack.com [https://konradyerba.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

How do you make your decision? Do you base them on past experiences? Or maybe what you heard from a friend? There's a much better way... A way of breaking down the entire universe into certain Truths and Laws.

If you want to dive deeper into the Mental Models yourself, here's a link : https://fs.blog/mental-models/

The Charlie Munger's book I mentioned is : Poor Charlie's Almanac written by no other than Charlie Munger himself.

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What is cold email all about...

Psychology + Sales + Story = getting a stranger to do something big (and usually uncomfortable) with less than 100 buttons on a keyboard.

What you need to add to your book shelf to level up your cold email game (from Nate Wright) :

* Alchemy by Rory Sutherland ... to help you sell to irrational people in a wacky world.

* Decisive by Chip & Dan Heath ... to help you make better choices with your campaigns (and word choice)

* Atomic Habits by James Clear ... to help you make reading your emails a habit

* Never Split the Difference by Chris Voss ... to help you use empathy in a tactical (yet human) manner - has been especially useful when rewriting tone deaf crisis-messaging

* 12 Rules for Life by Jordan Peterson ... to help you understand why people shy away from your truly useful advice or offer

* Be Obsessed or Be Average by Grant Cardone ... to help you embrace the 'sales' part of a sales email

* The Fish that Ate the Whale by Rich Cohen ... to help you accept business (and human) flaws always make a better story.

* A Hero with a Thousand Faces by Joseph Campbell ... to help you transform your boring email into a memorable story

* The Sword in the Stone by T.H. White ... to help you remember that just one email (or approach) can help your future clients/customers

* Rewire by Richard O'Connor ... to help remind you just how hard you (and your prospects) resist change - even when things suck

* The 48 Laws of Power by Robert Greene ... to help you *see* how the texture found in specifics can transform a bland message into something sticky

* Never Eat Alone by Keith Ferrazzi ... to help you see that true relationships, true influence, and true business success cannot happen solely in the inbox

Like the show? Please subscribe & leave a review -- (even one sentence helps):

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If You Have a Question or Feedback, Email Here [[email protected]]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit konradyerba.substack.com [https://konradyerba.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Like the show? Please subscribe & leave a review -- (even one sentence helps):

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If You Have a Question or Feedback, Email Here [[email protected]]

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit konradyerba.substack.com [https://konradyerba.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

In this episode of....

Business Banter podcast we dive into an interview with a creative consultant, model, TV host, voice talent, and most importantly entrepreneur - Mikki Sachiko Flores.

Topics ranging from starting and running a podcast, through entrepreneurship in the Philippines to getting healthy and wealthy.

Enjoy the ride !

-Konrad

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit konradyerba.substack.com [https://konradyerba.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

How about we spice things up a bit and raise a controversial topic of...

...China's dastardly plans of taking over the Earth while everyone else is scrambling with COVID-19. Or am I hallucinating? Find out...

Here we go...again!

This time we're jumping from topic to topic and switching gears faster than auto-gear car.

We covered:

Where we covered topics like :

*hypey podcast voice*

- Work or not work, during corona, is the question

- Number one sales principle

- How to hire a good copywriter

- Why doing the opposite of what *others* are doing is the way to go.

*back to normal voice*

Enjoy the ride!