Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

And on this episode, we’re talking about recording vox-pops.

This is something you’ll have seen on TV before. Vox populi, or voice of the people, is when a few random members of the public each answer the same question, or give their opinion on something topical.

These short clips are then edited together to create a piece of content.

So have a think about some topics or questions you might be able to ask on your show. Think about the locations you might record them, too. You’ll find plenty people at your local shopping centre, or, you might do this at a dedicated event where knowledge of your topic is already assumed.

Be sure to let folks know that it’s for your podcast, and give them a business card so they can find and follow it. This is a great way to find new listeners, as well as create good content for your next episode.

Thanks for listening to Pocket-Sized Podcasting. And be sure to check out our ultimate content promotion manual over at [thepodcasthost.com/podcastgrowthbook](http://thepodcasthost.com/podcastgrowthbook)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

And on this episode, we’re talking about partnering with an event.

In recent episodes, you’ve heard how you might find various events and get-togethers that are relevant to your show. Attending them is a great idea - partnering with them is an even better one.

Some podcasts become the official media partner of events in their niche. Here, you might record content in the lead-up, then on the day itself too. This can also give you access to some speakers or interviewees that would’ve been otherwise hard to reach.

So again, this can be a win-win. You’re getting loads of great new content opportunities, reaching plenty new people in your target audience, and you’ll even save money on the price of a ticket, too.

Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

And on this episode, we’re talking about local and ongoing events in your niche.

Face-to-face interaction goes a long way toward promoting your podcast. Other people are more likely to remember you and your work if they have met you in person.

There might be some groups or societies in your area that are relevant to your podcast topic. It’s much easier and cheaper to pop along to one of these, than it is to invest in the time and travel for a big national event.

These groups tend to meet in pubs, libraries, community centres, churches, or coffee shops. They’re a chance to socialize, make friends, and learn from one another.

Meetup.com is a great way to find clubs and societies, though you can also use platforms like Eventbrite, Facebook, Craigslist, or Gumtree.

Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

And on this episode, we’re talking about finding conferences in your niche.

No matter what topic you podcast about, there’s probably a decent-sized annual event that takes place around it. This could be anything from a Comicon or board game convention, to a conference of surgeons or physicists.

It might seem like a hassle or expense to travel to something like this, but it can be well worth your while. There’s nothing more powerful than real-life in-person interactions.

Obviously, you’ll want to behave like a human, rather than a walking billboard for your show. But do take things like business cards or any other appropriate merch to help make your podcast known.

This is more about finding long-term friends and relationships rather than a sheer new listeners numbers game. But, you never know what opportunities can arise from these events, and they can lead to massive podcast growth further down the line.

Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

And on this episode, we’re talking about running competitions to grow your show.

This is a good way to reward your current listeners and spread the word about your show.

Think about a big action that your podcast’s topic includes. Is there a skill your show teaches, that you could encourage listeners to show off on social, using a certain hashtag? Or maybe you’ll reward listeners for the most innovative use of your podcast merch out there in the wild.

Like any competition, you could pick one single winner and send them a physical prize. Or, you might have some sort of digital prize you can offer to everyone who enters.

Not only can this give you lots of extra marketing as well as a few new listeners, it’s also a great way to build a sense of community and collaboration around your show, too. Your listeners will really feel like an active part of the podcast, and that can be a powerful thing.

Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

And on this episode, we’re talking about reaching out to a handful of your dedicated fans.

If you can find 3-5 people who you know listen to every single word of every single episode you put out, then it’s well worth your time asking them to get on a call with you.

You can almost use this as a sort of focus group for your content. The info you get from them can be gold when it comes to growing your podcast, too.

You’ll want to ask them questions like how they discovered the show, why they initially hit play, why they subscribed, and what keeps them listening. Identifying what you’re doing well means you can really zone in on that, going forward.

And, you can also get some critical feedback, too. Is there anything they’re not keen on, or would like to see added or removed from the show? This stuff can all be invaluable when it comes to planning the future direction of your show.

Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

And on this episode, we’re talking about helping to crowdfund another podcast.

If there’s one thing 99% of podcasts have in common, it’s in asking their listeners for financial support.

Commonly, this is done through crowdfunding platforms like Patreon. And in exchange for supporting them, many shows will offer reward tiers that can help promote the work of the patron.

If you have some disposable cash to spare, there are worse ways to spend it. You’re helping to support a fellow creative, and have the opportunity to grow your own show in exchange.

So what are your favourite podcasts in your niche? Do they ask for any kind of financial support? And if so, do they offer any rewards?

This could be things like;

1. Putting a link to your website on their own site

2. Mentioning you on their show

3. Playing your trailer on their show

This is yet another win-win situation for all involved.

Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

And on this episode, we’re talking about writing a guest post.

A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.

So, have a think about some sites that create good content in your niche. What topics do they cover? And how might you be uniquely placed to write something useful and interesting for their readers?

A lot of websites have guidelines around guest posts, but if not, they’ll at least have a contact page.

Remember, make your pitch all about *them* and their audience. This is all about delivering value. You’ll get your link back, and you’ll get to mention your show, but that isn’t something you want to lead with.

Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

And on this episode, we’re talking about supporting a charity.

Getting behind a charity that’s close to your heart - as well as your podcast topic - can build a great win-win scenario for all involved.

This support could be financial, but it may be more useful to both parties for you to promote and spotlight the work of the organisation.

If you do an interview show, this might give you access to folks who’d love to do an episode with you.

And if you’re creating good content around a charity, they’ll likely want to share and promote your podcast to their wider audience, as well.

A couple of examples here could be;

- A tabletop wargaming podcast supporting a veterans charity.

- Or a writers' show supporting an organisation that helps fund books for kids in socially deprived neighbourhoods.

Obviously, with charities, it'll be more of a long-term reciprocity thing, rather than a direct transaction. You'll need to be respectful here, and be aware that this is an ongoing relationship, rather than a service.

Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

And on this episode, we’re talking about creating a sponsored resource.

Podcast sponsorship doesn’t always involve money changing hands. Instead, you can have a “content partnership” with a company where visibility is more important than cash.

A sponsored resource is basically something you can create for a business. It should be something that their customers will find useful, or enjoy. In exchange, the resource - and the business itself - will promote your podcast and send new listeners your way.

A couple of examples might be;

- An outdoors podcast who create a PDF resource for a popular walking boot company - “The Top 20 Walking Trails in Scotland”

- Or, A ketogenic diet podcast that creates a PDF resource or infographic, for a cheese or butter company, with 20 exciting recipes to try.

So can you think of any companies you’d love to partner with? If so, reach out to their marketing department with your proposal and media kit. It could be the start of a fruitful relationship for both.

Thanks for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)