If you have built your business on LinkedIn or similar platforms, you have likely received a range of sales pitches.
Some might be the automated response from a total stranger who promises to solve all of your problems, never mind they have no idea what your problems are.
Others might still be presumptuous, but at least reflect some thoughtfulness and research.
How, if at all, should you respond to such requests?
My guests on this edition of Quick Hits have extensive experience working with companies and building their personal brand. They offered insight into how they navigate this particular slice of social media networking.
Mayah’s Legacy CEO, Keji Moses says, “I don’t like the cold calling…it says that the other person is not really interested in me, they’re just interested in selling me a product. I am interested in people who want to find out more about me. Then I’ll give you my business.”
PR specialist Frank Galindo warns that “it’s the responsibility of the person accepting the request” to do their due diligence. “If you can tell right away by the person’s title that they’re probably going to sell you, if you accept them, be prepared for the pitch.”
Consultant Kevin Wash advises, “It’s all about the nature of the approach…If you make an effort and personalize it, then great. We might not do any business, but I’ll definitely respond to you.”
What strategy do you use to deal with the pitches you get on social media?
Connect with the panelist (but maybe not to just pitch them)
Francisco "Frank" Galindo: https://www.linkedin.com/in/frankgalindo-mba/
Keji Moses CMgr FCMI: https://www.linkedin.com/in/keji-moses-mcmi-61aaa6180/
Kevin Wash: https://www.linkedin.com/in/kevin-wash-23b90915/
Dr Robyn Odegaard: https://www.linkedin.com/in/robynodegaard/
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#socialmediamarketing #Sales #branding