Insights can be a huge competitive advantage for your business or brand. When you first understand how you can make the lives of your customers better, you can then sell them your products and services as ways to deliver the emotional impact. In this Quick Hit, you’ll hear Brett Townsend, SVP of Strategy at Quester. He’s also the Co-Author of the new book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry. Enjoy the full episode here