By Anne Candido and April Martini
4.9
3434 ratings
The podcast currently has 329 episodes available.
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. In this episode of Strategic Counsel (or Strat Counsel for short), we do a Live Demo on organizational structure - where we replicate what we often do with clients. This scenario involves a marketing team within an organization who asked for our help finding the best organizational structure for their future. Hear the pros and cons of the existing team, where they can find help in terms of marketing strategy, how to decide what roles are most valuable to the team and what roles can be eliminated or outsourced, how to find team members with a willingness to learn, and “Third Wall” insights and takeaways throughout.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
https://www.facebook.com/forthrightpeople.marketingagency
https://www.instagram.com/forthrightpeople/
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop
Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. In this first episode of Strategic Counsel (or Strat Counsel for short), we take you through how to nail your yearly strategic planning process - so you actually get the results you want. Hear how to actually get your team excited about strategic planning, the biggest mistakes companies make with strategic planning, the best format for strategic planning sessions, how to make sure everyone’s voices can be heard, and how much food and drink should be involved. Remember, Strategic Counsel’s only effective if you put it into action.
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
https://www.facebook.com/forthrightpeople.marketingagency
https://www.instagram.com/forthrightpeople/
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop
Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. Stay tuned for honest, direct, and unconventional conversations on how to successfully lead and operate in business. In this Trailer, hear the background behind Strategic Counsel by ForthRight Business (or Strat Counsel for short), where the name came from, what to expect with ForthRight Business, the main topics to expect in this podcast going forward, and how to know if this podcast is for you. Make sure to reach out if you have any topic ideas for future episodes!
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.
https://www.facebook.com/forthrightpeople.marketingagency
https://www.instagram.com/forthrightpeople/
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop
We encourage respectful debate. It has an ability to pull different POVs, expertise, and beliefs – and that can be a great thing for your business. You can disagree without being contentious by knowing when you are being objective or subjective and not letting it get personal. Catch the full episode here.
Brand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our business around at ForthRight People. But what exactly is your brand positioning? It comes down to what your brand is, why is it different, and why do customers want you. We wanted you to learn from a true “wizard” when it comes to brand positioning, so we welcomed on Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to grab her brand positioning templates at TheClarityWizard.com/Podcast
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
https://www.facebook.com/forthrightpeople.marketingagency
https://www.instagram.com/forthrightpeople/
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop
An impactful brand toolkit is one of the most important things you can create for your business. But it’s not just the logo, font, and colors – it’s MUCH more than that. We’ve done some version of a toolkit for nearly every client we’ve had onboard since the inception of ForthRight People, and are super passionate about its role in bringing your brand to life. Make sure you listen to the full episode here.
Going from the doer to the orchestrator can take your business to the next level. But it’s not the easiest thing in the world to do. It involves putting the right systems and processes in place, creating your vision, building your team, and performing a mindset shift. We wanted you to learn from one of our favorite business architects, so we welcomed on Bradley Hamner. He’s the Founder of BlueprintOS, a Keynote Speaker, and the Host of the Above The Business podcast.
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
https://www.facebook.com/forthrightpeople.marketingagency
https://www.instagram.com/forthrightpeople/
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop
How do you transform your digital presence to reinvigorate your livelihood and drive results for your business? This Quick Hit covers diversifying your content and prioritizing the experience. Join us and Shamir Duverseau. He’s the Co-Founder, Managing Director, and Chief Strategist of Smart Panda Labs, a digital experience agency that helps you drive greater revenue and create a better post-click digital experience. Catch the full episode here.
Insights can be a huge competitive advantage for your business or brand. When you first understand how you can make the lives of your customers better, you can then sell them your products and services as ways to deliver the emotional impact. But what makes a good insight? Do focus groups still work? How has market research changed over the years? We wanted you to learn from an expert who knows the insights industry better than anyone, so we welcomed on Brett Townsend, SVP of Strategy at Quester. He’s also the Co-Author of the new book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry.
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
https://www.facebook.com/forthrightpeople.marketingagency
https://www.instagram.com/forthrightpeople/
https://www.linkedin.com/company/forthright-people/
RESOURCES
https://www.forthright-people.com/resources
VIRTUAL CONSULTANCY
https://www.forthright-people.com/shop
Where’s advertising heading in the future? No one knows for sure. But, we have a pretty good idea it will require a carefully curated advertising mix and utilize the storytelling of influencers. We welcomed on Sascha Lock, the former SVP, Media & Performance Analytics at AMP Agency, a full-service digital marketing agency that creates unconventional ideas that grow brands. Listen to the full episode here.
The podcast currently has 329 episodes available.