Do you have a CRM system (Customer Relationship Management)? CRM tools have become a bit diluted over the years. But, a true CRM system can drive leads for your business like no other. In this Quick Hit, you’ll learn from Jason Kramer, the Founder & CEO of Cultivize. They’re your CRM guru for sales, marketing, and agency teams. Visit AfterTheLead.com and use code: StrategicCounsel to get $50 off the Profit Path sales tracking tool. Check out the full episode here

Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay consistent with the brand? These things need to happen for your business to be successful. Unfortunately, in many cases, marketing & sales become so siloed from each other, it hurts the business. We wanted you to learn from an expert with experience in all aspects of The Power Trifecta - brand, marketing, and sales - so we welcomed on Steve Caton. He’s the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You’ll also get a kick from their podcast, Whiskey Is for Closers.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

RESOURCES

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

There are so many powerful things you can accomplish once you have found your voice. Your voice is what breaks you out of the “I can’t do it” mindset. In this Quick Hit, you’ll hear from Kari Warberg Block, the Founder & Chief Rebel at EarthKind. They’ve revolutionized pest control with solutions that are as kind as they are effective. Listen to the full episode here

You’re very familiar with leadership. Do you have a high degree of awareness when it comes to your impact on others as a leader? When teams are in a dysfunctional state, this is always a good place to look first. We wanted you to learn from a guest who even coined a term for this phenomenon - your Leadership Wake - so we welcomed on Grift Krehnbrink. He’s a Partner and the Chief Commercial Officer at Thoughtium, a human-centered experience design firm that helps organizations bring strategy, leadership, and learning to life through immersive experiences.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

RESOURCES

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

What’s the key to breaking through and capturing attention? Finding new and unexpected places to connect with your audience. One of the most fascinating ways to do this is to create an experiential digital experience. In this Quick Hit, you’ll learn how from Zack Sugarman, the Former Chief Strategy Officer (CSO) of SUPERPLASTIC. They’re the world’s top creator of animated celebs, vinyl toys, and digital goods. Catch the full episode here

Have you ever considered EOS - the Entrepreneurial Operating System? It was first introduced by Gino Wickman in his book Traction: Get a Grip on Your Business. Since then, it has become a tool many small and medium businesses leverage to drive operational excellence. But how does it work - and how do you know if EOS is right for you? We wanted you to learn from an EOS Implementer who has achieved a ton of success in the business world with EOS, so we welcomed back on returning guest Sue Frech. She’s the Visionary & Investor at Summit Shore Partners.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

RESOURCES

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

Interested in selling your service business one day? Service firms can be difficult to sell, because there are so many variables and so much emphasis on the people. Never fear, it can be done - even for an amount you dream of! In this Quick Hit, you’ll hear from Jonathan Baker, the Practice Lead of M&A for Punctuation and the Co-Founder of Monday Night Brewing. He advises small-to-midsize marketing services and digital firms on transactions and preparing for sale. Listen to the full episode here

Brand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our business around at ForthRight People. But what exactly is your brand positioning? It comes down to what your brand is, why is it different, and why do customers want you. We wanted you to learn from a true “wizard” when it comes to brand positioning, so we welcomed on Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to grab her brand positioning templates at TheClarityWizard.com/Podcast

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

RESOURCES

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop

In this Quick Hit, we wrap up the interviews for our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 10th special guest is Fred Richards, Founder of The Hive Principle. He has over 30 years of experience in the branding industry, and has led creative work for some of the biggest brands in the world. Catch the full episode here

In this look back at an early episode of Strategic Counsel, we do a Live Demo on organizational structure - where we replicate what we often do with clients. This scenario involves a marketing team within an organization who asked for our help finding the best organizational structure for their future. Hear the pros and cons of the existing team, where they can find help in terms of marketing strategy, how to decide what roles are most valuable to the team and what roles can be eliminated or outsourced, how to find team members with a willingness to learn, and “Third Wall” insights and takeaways throughout.

For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com

FACEBOOK

https://www.facebook.com/forthrightpeople.marketingagency

INSTAGRAM

https://www.instagram.com/forthrightpeople/

LINKEDIN

https://www.linkedin.com/company/forthright-people/

RESOURCES

https://www.forthright-people.com/resources

VIRTUAL CONSULTANCY

https://www.forthright-people.com/shop