Why is prospecting engineers, CTOs, and technical leaders so hard?

In this Quick Insight episode, we sit down with Mafalda Johannsen to break down how to effectively prospect into technical personas — without sounding salesy or irrelevant.

We talk about how engineers think, why generic outreach fails, and how to tailor your messaging so technical buyers actually recognize themselves in your emails.

If you struggle with low reply rates, vague ICPs, or selling into highly technical teams, this episode will give you practical, no-fluff guidance.

• Why technical personas are the hardest to prospect

• How to adapt your outreach to engineers and CTOs

• How to build trust with technical buyers in the DACH market

• Why relevance beats creativity when selling to engineers

• How Customer Success, Sales, and Product alignment helps with expansion

Perfect for Account Executives, SDRs, Customer Success Managers, founders, and sales leaders who want to open doors with technical decision-makers and build stronger long-term relationships.

💡 You’ll learn: