If you’re planning to sell into the DACH market, AI is not where you should begin.

In this episode of Sales in DACH, Helena sits down with Thibaut Souyris to discuss how sellers can use AI the right way — without losing trust, authenticity, or control.

We break down why understanding German buyer behavior and culture comes before automation, how AI can help with data enrichment and repetitive tasks, and why most “AI sales tools” overpromise and underdeliver.

You’ll learn:
• Why AI won’t replace the human core of sales
• When automation actually helps — and when it hurts
• How to use AI for research and productivity without sounding fake
• Why templates don’t work anymore (especially on LinkedIn)
• How to think about prompting as training, not asking

A must-listen for SDRs, Account Executives, founders, and sales leaders selling in Germany, Austria, and Switzerland.

More about Thibaut:
LinkedIn: https://www.linkedin.com/in/thibautsouyris

Follow Sales in DACH on Instagram:
https://www.instagram.com/salesindach

Connect with Helena Klaus on LinkedIn:
https://www.linkedin.com/in/helenaklaus