In this episode of Sales in DACH, we sit down with Simon Asanger to break down the real differences between SMB and enterprise sales in the DACH region.

From sales cycles and deal complexity to data, trust, and brand leverage, Simon shares what truly changes when you move from fast-paced SMB deals to long-term enterprise sales — and why success in DACH requires a different mindset than in other markets.

If you’re deciding between SMB and enterprise sales, or want to understand how to win in both, this episode delivers clear insights and practical takeaways.

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• The key differences between SMB and enterprise sales in DACH
• How sales cycles, stakeholders, and decision making change
• Why trust beats brand in today’s DACH market
• How data-driven selling impacts enterprise deals
• Why personalization and flexibility are critical for long-term success

Perfect for Account Executives, SDRs, founders, and sales leaders who want to understand the DACH market and choose the right sales path.

More about Simon:
LinkedIn: / simon-asanger

Connect with me (Helena Klaus):
/ helenaklaus

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Instagram: / salesindach
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In this episode, you’ll learn: