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Quick Insight: Why Pushing Prospects Kills Deals in DACH
STOP CHASING DEALS: Why Trust Wins in DACH Sales (Ft. Django)
Why do German and Swiss buyers react so differently to pressure, follow-ups, and “just checking in” emails?
In this episode of Sales in DACH, we sit down with Account Executive Django to break down what actually works in the DACH market: trust-first selling, relationship-building, and value-led follow-ups — especially when prospects are skeptical or just “window shopping.”
💥 In This Episode You Will Learn:
Why Trust Is the #1 Sales Asset in DACH
Why German and Swiss prospects need more time to open up — and what that means for your sales process.Stop Following Up Like Everyone Else
Why generic follow-ups annoy DACH buyers and how to re-engage only when you have real value (e.g., personalized demo setups).How to Spot Window Shoppers Early
How Django protects his time, qualifies faster, and avoids chasing prospects who won’t buy.DACH Meeting Etiquette That Matters
Punctuality, efficiency, and how to handle late prospects without creating embarrassment (“Is the link not working?”).
Share this episode with anyone selling into Germany, Austria, or Switzerland — especially AEs, SDRs, BDRs, founders, and sales leaders.
Connect with Helena on LinkedIn:
https://www.linkedin.com/in/helenaklaus
More about Django:
• LinkedIn: https://www.linkedin.com/in/django-bola-63a277192/
• Masterclass: https://app.salesindach.com/offers/wu...
Sales in DACH on Instagram:
https://www.instagram.com/salesindach
#SalesInDACH #B2BSales #AccountExecutive #DACH #GermanSales #SwissSales #SaaSSales #SalesPsychology #FollowUpStrategy #HelenaKlaus #Django
View all episodes
By Helena KlausSTOP CHASING DEALS: Why Trust Wins in DACH Sales (Ft. Django)
Why do German and Swiss buyers react so differently to pressure, follow-ups, and “just checking in” emails?
In this episode of Sales in DACH, we sit down with Account Executive Django to break down what actually works in the DACH market: trust-first selling, relationship-building, and value-led follow-ups — especially when prospects are skeptical or just “window shopping.”
💥 In This Episode You Will Learn:
Why Trust Is the #1 Sales Asset in DACH
Why German and Swiss prospects need more time to open up — and what that means for your sales process.Stop Following Up Like Everyone Else
Why generic follow-ups annoy DACH buyers and how to re-engage only when you have real value (e.g., personalized demo setups).How to Spot Window Shoppers Early
How Django protects his time, qualifies faster, and avoids chasing prospects who won’t buy.DACH Meeting Etiquette That Matters
Punctuality, efficiency, and how to handle late prospects without creating embarrassment (“Is the link not working?”).
Share this episode with anyone selling into Germany, Austria, or Switzerland — especially AEs, SDRs, BDRs, founders, and sales leaders.
Connect with Helena on LinkedIn:
https://www.linkedin.com/in/helenaklaus
More about Django:
• LinkedIn: https://www.linkedin.com/in/django-bola-63a277192/
• Masterclass: https://app.salesindach.com/offers/wu...
Sales in DACH on Instagram:
https://www.instagram.com/salesindach
#SalesInDACH #B2BSales #AccountExecutive #DACH #GermanSales #SwissSales #SaaSSales #SalesPsychology #FollowUpStrategy #HelenaKlaus #Django