Not segmenting your email is the equivalent of throwing a bunch of shite up against the wall and see what sticks. By segmenting your email, you can better tailor your email to the audience. This is particularly useful when you have many different types of customers or clients.

Vertical looks unprofessional and typically doesn't fit the format that you are posting it on.

Knowing the bounce rate can give you insight into the relevance of the content that is on the page to your audience.

Many people look at the page views or unique visitors on their pages but, in my opinion, the more important measurement is the user flow through the site.

The best SEO campaign is only going to get you so far. If users are frustrated or not sure where to click or what to do next, they just leave and probably never come back.

Don’t assume that your site is broken and you have to start over. You might need a few simple tweaks to get the results you want.

Don’t assume that your site is broken and you have to start over. You might need a few simple tweaks to get the results you want.

If your method for gathering emails is to greet me with a pop-up, please stop. All you are doing is frustrating users.

If your method for gathering emails is to greet me with a pop-up, please stop. All you are doing is frustrating me.

Why is this important? It is important because by knowing this piece of information gives you a better idea of your return on your investment.