Do you want to stay in the fitness industry for the long term? Then you need to know It’s not about the exercise! If you have been in the industry for 2+ years you’re probably realizing that to continue in the fitness industry you need something more than just how to exercise and how to…

In this week’s episode of Industry Change I chat with Ty Menzies the CEO of LIFT Brands. Ty has had over 15 years of experience in this industry with a background of owning independent clubs, franchises and is now the CEO of LIFT Brands with over 300 locations across the Asia-pacific. We also want to…

Did you know Richard started out as a personal trainer at the age of 17? At the time being a Personal Trainer was very new, so the goal was to educate people about what a PT was. Now everyone knows what a PT is, so as a PT you just need to understand how you…

Whether you are a gym owner, personal trainer or studio owner, everyone has a story to tell. If you tell this story well you can attract potential clients and make sales! You need to make people go: I know who you are, I know your story and I’m interested in buying off you.  Recently Richard…

What is your business’ point of difference? Do you stand out in your customer service, events, community or programs? Is your uniqueness something you are showcasing?  In this episode of QWWC Richard is in Christchurch, he is visiting a lot of different fitness and wellness locations in New Zealand. He noticed a lot of things…

The fitness industry is very competitive and we often have many people asking, how can I attract more clients? The answer is clear – Get your content out there! Put your content on any and every social media platform to showcase your business. So now you’re asking – How do I do this?  Create your…

What does it take to level up in your marketing in 2019? Plenty of fitness business owners are playing the short game in business. And why not? The short game gets you leads now. But at what cost? And when you stop paying – the leads stop. In 2019 levelling up in your marketing requires…

Video seems to be one of those things you either love or hate. Some people LOVE to be in front of the camera, most people hate it. But this alarming statistic remains – as of 2019, 80% of internet consumption is video content. Which means if you’re not in the video content game, you’re falling…

Do you ever look at other successful businesses and just think ‘wow! They’ve made it.’ Often they look like an overnight success, but the reality is far from that. It’s taken years, hard work, late nights, education, and so much more layering to build that ‘overnight’ success. Nothing great ever comes easy and we live…

Niching is a funny topic. It really doesn’t make sense. How can limiting your audience cause you to be able to reach MORE people? But that’s exactly what choosing a niche can do for your business – it can be the catalyst for some serious scale in your business. Niche Down to Scale Up Being…