Zendesk Sunshine and Custom Objects are two innovative features that allow companies to have a comprehensive, 360-degree view of their customers. Zendesk Sunshine is a CRM platform that enables companies to store and manage customer data from various sources in one centralized location. Custom Objects, on the other hand, allow companies to create and store custom data fields specific to their business, such as customer preferences, order history, and product usage data. With these tools, businesses can make informed decisions based on up-to-date customer information and deliver more personalized customer service. These powerful tools provide a centralized solution for customer data management and make it easier for companies to manage and update customer information, helping them to build strong and lasting relationships with their customers.