Most people don’t fail their goals in February... they drift.

In this episode, Fitz and Franson unpack the idea of Quiet February Failure, where motivation fades, comfort creeps in, and people stay “busy” without actually changing.

This conversation challenges the way most leaders think about resolutions, productivity, and growth. Fitz and Franson reframe success around identity, standards, and systems instead of hype and willpower.

If January felt strong but February feels off… this episode will hit.

Key Themes

• Identity-driven growth
• Why goals fail without systems
• The danger of fake productivity
• Setting standards that actually stick

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