This episode examines how the NTT West-operated open innovation facility, QUINTBRIDGE, leverages the SECI model to foster knowledge creation and collaboration.

It explains the four stages of the SECI model—Socialization, Externalization, Combination, and Internalization—which describe the transformation between tacit and explicit knowledge. They illustrate how QUINTBRIDGE's physical space, diverse participants, facilitating staff, and event structure specifically support each stage of this knowledge creation cycle, leading to new ideas and collaborative projects.

The emphasis is on creating an environment where diverse perspectives and individual experiences can be shared, formalized, combined, and ultimately internalized by participants.