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In this video, I break down the NikeSKIMS funnel and show you the 3 levers that actually move revenue:
✅ 1) Increase conversion rate (turn more visitors into customers)
✅ 2) Increase AOV (get customers to spend more per order)
✅ 3) Increase LTV (keep them buying longer)And Nike x SKIMS is a masterclass in all three.
What you’ll learn in this breakdown:
* How drops + “sell-out culture” manufacture real scarcity (and why it works)
* The psychology behind exclusivity positioning
* How brands use identity priming to sell who you want to become (not the product)* Why “New Year, New You” framing boosts cold traffic conversions
* How collabs shortcut trust using desirability + legitimacy
* How “Restock” implies an entire story (and drives faster buying decisions)* Category page tactics that quietly increase bundle buying + cross-sells
* Why mixing studio shots + UGC widens conversion across buyer types
* Product page strategies that lift AOV without feeling pushy
* Cart + checkout tactics that reduce drop-off and keep people in the funnel
If you’re running an eCommerce brand, coaching offer, agency, SaaS, or any funnel-based business — this breakdown gives you plug-and-play principles you can apply immediately.
Key takeaway:
People don’t buy what they need.
They buy the bridge between who they are now and who they want to become.
Connect with me:
Instagram: https://www.instagram.com/qscnat/
LinkedIn: https://www.linkedin.com/in/qscnat/
Disclaimer: This content is for educational purposes only and does not constitute professional advice. Conduct your own research before making decisions. This information is not a guarantee of success and results may vary. The creator is not liable for any actions taken based on this content.
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