"The purpose of the guide is to help the hero transform into who they're supposed to be so they can win the day." Your company exists to help the customer succeed and win the day!

The front-end of your website should be framed to help your customers. "It's not about your story, even though your story is important once people realize you can help them."

"Customers don't care about you until they know you can solve their problems first." Of course sharing your story is important, but do these other things first.

We know you’re busy saving the world, so we just want to give you a thought or nugget every day to walk away with and maybe use in your next meeting. Or you might look good in that next pitch or next conversation.