Hi, we’re Katie and Eric Roering; the founders of Fontana Candle Co. In 4 years we took our hobby of making candles in our basement, and selling them at craft shows and makers markets and we turned Fontana into a nationally recognized eCommerce brand. This year we are doing 7 figures of revenue and have 10 employees. So how did we do it?

Welcome to The Candle Couple Podcast, where we will share the nitty gritty of scaling our e-commerce brand quickly. We are spilling the tea, so hopefully we can help you scale your brand quickly too.

Today we are sharing how and when we decided to quit our jobs and go "all in" on our candle business.

Welcome to Episode 9: Quitting our Jobs and Going All In on our Candle Business

This is a scary step and took us 3 years into our business to make the leap! Learn all about how we prepared our finances, lived frugally, and never took any money out of our business up to that point.

Timestamps:

0:53 What is our definition of going all in?

1:49 Our timeline

2:40 Eric quits his job

3:37 Saving up but having a back up plan

4:48 Never taking money out of the business and reinvesting for growth

5:40 Living frugally is a key to our success: financial literacy

6:30 Success: never worried about money since Eric left his job

8:49 We don't have children- that would change everything for us

9:19 Our largest PO solidified the decision

10:35 Our whole life went all in on the business

11:40 We work all the time

12:30 Hiring a manager because our schedule is not sustainable

13:10 Do not burn any bridges

13:50 Growth consumes cash

15:00 Conclusion: should you go all in?

Disclaimer:

Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable.

Since we love the companies we talk about so much, we may have an affiliate relationship with them. If you make a purchase through the above links, we may earn a small affiliate commission. There is no additional cost to you.