It’s fairly well known that military spouses must move often, but have you ever thought about how difficult that makes it for those spouses to find stable employment, let alone achieve any entrepreneurial dreams they may have? Lisa and Cameron, both military spouses themselves, wanted to do something, not just for themselves, but for other military spouses as well. 

That was the genesis of R. Riveter, a company that creates handbags that are handmade by US military spouses working from home – wherever home happens to be. Listen in to hear from Lisa and Cameron about their vision and process, as well as from Oliver Galang of Shoelace who explains what Shoelace does and how it helps businesses like R. Riveter. 

Topics Discussed in Today’s Episode:

How Cameron and Lisa founded R. Riveter

How many times Cameron and Lisa have moved

The first products Cameron and Lisa created

How R. Riveter got their first few customers

How long Cameron was the one sewing everything

The process of the remote riveters making the bags

What’s included when someone buys a handbag

Rosie the Riveter’s story

What was most beneficial long-term from appearing on Shark Tank

Whether products are created on-demand or stored

The catalyst to jump over to Shoelace

What Shoelace does

Where Shoelace starts with a brand like R. Riveter

The most common mistake companies make when they sell on Facebook and Instagram

Whether Oliver thinks things are back to normal post-pandemic

How R. Riveter is driving demand outside of Facebook and Instagram

Navigating the flagship store during COVID

Whether R. Riveter plans on doubling down on the retail store

How R. Riveter came to be on QVC and what that entails

Where R. Riveter is buying raw materials

Must-haves R. Riveter uses for technology

How to use digital to amplify word of mouth