Katherine Martín-Fisher welcomes Rachael Espaillat to discuss her journey into business storytelling. Rachel shares her transition into this field and emphasizes the significance of storytelling in business. They explore the struggles she faced, including challenges with social media, and how she overcame them. Rachel discusses pivotal lessons learned during her time at ABC and how she overcame limiting beliefs. She offers valuable tips for improving content creation and shares how listeners can connect with her. The episode wraps up with Rachel's final advice and closing remarks, encouraging listeners to engage with the content.

(0:00) Introduction and career journey of Rachel Esfayat

(2:00) Storytelling in business and social media strategies

(5:37) Overcoming struggles and getting comfortable with social media

(9:01) Working with Rachel and lessons learned from ABC

(12:56) Accountability and helping clients pivot

(14:55) Actionable steps for business owners and final advice

(17:33) Conclusion and call to action