The automotive sector has witnessed a meteoric rise in the number of EV sales in the last 12 months. While this is a positive transformation, OEMs continue to face multiple challenges as they race to adapt their operational, retail and aftersales models.

The future of EVs is certain. Their development supports a necessary reduction in CO2 emissions worldwide, providing clean alternatives to internal combustion engines (ICE). Batteries are becoming cheaper and have a longer lifespan, and infrastructure is continually improving. For the consumer, they are less expensive to run and maintain, and attractive new models are released regularly, making EVs highly desirable in today’s market.

But while sales have accelerated, there are still challenges to overcome. Purchase prices are dropping, but EVs still remain more costly to buy and set up than ICE alternatives. Range anxiety can be off-putting for consumers, especially in rural areas where there are fewer charging stations. And traditional automotive companies must invest heavily in the adjustments needed to support a fully electric future.

In our latest MSX Live webcast, MSX experts Jayesh Jagasia, Retail Performance SME , and Andrea Sorrenti, Vice President, Americas, will be joined by Luca Fontanelli, Chief Executive Officer of E-GAP – a mobile charging services provider for EVs. They will discuss the common misconceptions surrounding EVs and additional topics such as charging infrastructure, the ability of electricity companies to support the EV load, and concepts such as vehicle-to-grid (V2G) technology.