Today we’re going to be talking about a phrase I've been dropping a lot; radical authenticity. What does that mean? Well, let's think about what authenticity means. Authenticity means you're being genuine.

What makes it so radical is that - especially in the spaces where I work, as a professional B2B person - we don't have a lot of authenticity. We talk about being authentic in such a way that "authentic" is almost a trite word among marketing professionals nowadays. That's why I felt like I needed to qualify that it needs to be radical authenticity.

Show notes: https://defythestatusquo.com/2020/09/18/radical-authenticity-the-key-to-standing-out-online/