Many technical founders find themselves running companies almost by accident. They know their craft — but struggle to lead with clarity.

In this Measure Success Podcast episode, Carl J. Cox interviews Pete Steege, author of Radical Clarity, to discuss how "accidental CEOs" can grow their businesses by uncovering their true story.

Pete explains why clarity — not more effort — drives growth. He shares how to focus on purpose, align your team, and communicate with meaning so your message connects with customers.

🎧 Tune in to learn how to move from complexity to clarity.