Mike Golden is the Founder and President of Brandigo China, an independent marketing communications agency based in Shanghai, China. As the founder of Brandigo, he has worked with multinational clients over the last 20 years to support their marketing and business growth efforts in China. Before Brandigo, Mike spent five years in Japan working in a marketing department of a Japanese graphic design software company, being fluent in both Chinese and Japanese. He has an MBA from the University of California, Berkeley.

As an international brand, are you trying to make connections with Chinese clients and customers? Where can you get the relevant marketing support to thrive in that marketplace?

According to Mike Golden, global companies typically face challenges with different digital channels in China. They require marketing experts who understand the Chinese market to help them grow their presence there. Founding and running a marketing agency in China for over 20 years, Mike has gained a wealth of knowledge about the market and shares how he helps brands succeed.

In today's episode of The Radical Global Marketing Podcast, Chad Franzen of Rise25 sits down with Mike Golden, Founder and President of Brandigo China, to discuss his entrepreneurial journey in helping global brands thrive in China. Mike talks about his career journey in Asia before Brandigo China, how the company came to be, how he overcame entrepreneurial challenges, and how marketing in China is different from other countries.