Length: 51 minutes | Released: September 22, 2026

Rachel Coles is an award-winning marketing agency CEO, campaigner and author. A year ago, she was burnt out, miserable, and convinced she was a terrible boss.

She was waking up at 3am worrying about cash flow, and whether her team could pay their mortgages. Taking on clients she didn't even want. Doing far too much of the work herself because she didn't want to burden her team, and generally wondering why she'd started her business in the first place.

The wild thing is that her business was actually doing really well the whole time. Rachel just couldn't see it.

Fast forward a year, and almost none of this is true anymore. She runs a team of six who only do the work they love, charges what she's worth, sleeps through the night, and is writing a book about how she became an unshakeable leader.

In this conversation, we get into what she thinks went wrong, what she did about it, and how becoming more herself changed everything else too, including the maternity health campaigning that's become the other half of her working life.

Rachel Coles, Founder and CEO, Conv3rt Marketing

Rachel Coles is the Founder and CEO of Conv3rt Marketing, a full service marketing agency working with SMEs, B2B brands and charities across the UK. With expertise spanning PR, content, SEO, paid media and fractional CMO strategy, Rachel has built Conv3rt into a values led agency known for getting results without the agency nonsense.

Beyond the boardroom, Rachel is a maternal health advocate and campaigner. She sits on the UK Government's Maternity and Neonatal Taskforce, has spoken at Parliament through the Maternity APPG, and has used her own experience to drive systemic change in maternity care.

A sought after speaker and writer, Rachel champions the idea that the most powerful thing you can do in business, in advocacy and in life is refuse to stay quiet.

Timestamps approximate, from the transcript, confirm against the final edit.

• 00:57: Who Rachel Coles is, running a marketing agency and campaigning on maternity health
• 06:41: A year ago: stressed, burnt out, and wondering why she'd started the business in the first place
• 09:34: The red flag clients, and doing all the work herself out of people-pleasing
• 16:58: Raising her prices, and what happened when nobody left
• 19:44: The session where her values clicked into place: "that's who I am, and I actually quite like her"
• 36:44: Why maternity health became her cause
• 43:01: The book she wrote in a single week
• 49:26: Her advice for other female founders, and what she'd tell her younger self

• Conv3rt Marketing (conv3rt.co.uk): Rachel's marketing agency
• The UK Government's Maternity and Neonatal Taskforce
• The Maternity APPG (All Party Parliamentary Group)
• The five minute journal

• Website: https://conv3rt.co.uk/
• LinkedIn: Rachel Coles
• Instagram: @rachelcoles_birthtrauma

• Take the Leadership Identity Quiz: https://noniewhite.com/leadership-identity-quiz/
• Find out more about the Unshakeable Method, Nonie's four-month 1:1 coaching programme: https://noniewhite.com/becoming-unshakeable/

Nonie talks to Thea Brook, a serial entrepreneur with multi million business successes to her name, and now a brilliant business coach who helps other entrepreneurs move from six to seven figures. Thea has always hustled hard, even though she knew she should rest more, then nearly died, not once but twice, and was forced to stop for a considerable period of time. This conversation gets into what happens when life gets in the way of your entrepreneurial plans and forces you to reconsider everything, and how a spell in a day room informed how Thea rebuilt her life from scratch.

Length: 57 minutes | Released: September 15, 2026

Emmie Faust on burnout, boundaries, and building an 11,000-woman community from a Google form.

Emmie Faust has built, scaled and exited businesses, won investment on Dragons' Den, invested in more than thirty female-led companies, and built Female Founders Rise into a community of more than 11,000 women. She knows entrepreneurship from pretty much every angle.

She's also been burnt out. After exiting her business, she spent years working as a solo consultant, successful, in demand, and desperately lonely. She remembers telling her husband, "I feel really lonely." Then COVID arrived, and with it work, plus homeschooling four children at home, anxiety and peri-menopause. She got ill, physically, then mentally, and hit what she calls rock bottom.

What she built next started with a Google form and a LinkedIn page: a small, low-stakes passion project, just to keep her brain ticking over while she recovered. Nearly four years on, it's Female Founders Rise: 11,000 women across the UK, a lean team, a growing ecosystem of investors, ambassadors and chapter leads, and the Rise Report, a benchmark piece of research into more than 2,000 female entrepreneurs.

From being a lonely solo founder, Emmie now hosts events where women queue around the room to speak to her, to the point where she's had to hide in the toilet just to get a moment to herself! That's the thing about Emmie: she's enormously wise, and just as enormously honest and real.

In this conversation, she tells what happened when she started building a business, and a life, differently, by saying yes to what she actually needed, and getting much, much better at saying no to everything else.

Emmie Faust, Founder, Female Founders Rise

Emmie Faust is the founder of Female Founders Rise, a UK-based, impact-led community and certified B Corporation supporting more than 11,000 female and non-binary entrepreneurs. She is an exited entrepreneur, a micro angel investor in more than 30 female-led businesses, and a Dragons' Den winner.

Founded in 2022, Female Founders Rise exists to help women build profitable, long-term businesses and to close the gender funding gap in the UK, working across four pillars: community, funding support, business fundamentals, and raising the profile of female founders. Its vision is a world where entrepreneurial opportunity is equally accessible to everyone. As the organisation points out, up to £310 billion of new value could be added to the UK economy if women started and scaled businesses at the same rate as men.

Emmie is also the founder of The Rise Report of Female Entrepreneurship, a benchmark piece of research drawing on data, stories and insights from more than 2,000 UK female entrepreneurs.

Timestamps approximate, from the transcript, confirm against the final edit.

• 00:16: Who Emmie Faust is, and where she's at right now, a mother of four, running Female Founders Rise, "living my best life"
• 01:07: What Female Founders Rise is, and the wider ecosystem of investors, allies and chapter leads behind it
• 04:53: The Rise Report, benchmarking 2,225 founders, and why it took far longer than she expected
• 09:59: The isolation of solo consultancy work, and telling her husband, "I feel really lonely"
• 10:48: Why she now says no to ninety per cent of everything
• 12:38: Quitting consultancy and starting Female Founders Rise as a low-stakes passion project
• 24:50: Rock bottom, a breakdown, a move back to London, and quitting consultancy for good
• 33:35: "Founders are limited on time, energy and money," treating energy as a finite resource
• 36:26: Redesigning how she shows up at events, and hiding in the toilet to get a moment alone
• 47:32: The week with no phone at all, and what it told her
• 51:29: Her biggest learning, her top advice to ambitious founders, and what she'd tell her younger self

• Female Founders Rise (femalefoundersrise.com): the 11,000-member community Emmie founded
• The Rise Report of Female Entrepreneurship (therisereport.co.uk): benchmark research surveying 2,225 UK female entrepreneurs
• Female Founders Rise Show: the show Emmie co-hosts, on Spotify and YouTube

• Website: femalefoundersrise.com
• LinkedIn: linkedin.com/in/emmiefaust
• Instagram: @emmiefaust
• Female Founders Rise on Instagram: @femalefoundersrise
• Female Founders Rise Show: Spotify · YouTube
• The Rise Report: therisereport.co.uk

• Take the Leadership Identity Quiz
• Find out more about the Unshakeable Method, Nonie's four-month 1:1 coaching programme.

Nonie talks to Rachel Coles, an award winning marketing agency CEO, campaigner and author. A year ago, she was burnt out, miserable and convinced she was a terrible boss, waking up at 3am worrying about cash flow and whether her team could pay their mortgages, and taking on clients she didn't even want. Her business was actually doing really well. She just couldn't see it. Fast forward a year, and almost none of that is true anymore, and she's even writing a book about how she became an unshakeable leader. This conversation gets into what she thinks went wrong, what she did about it, and how becoming more herself changed everything else too.

Length: 1 hour 7 minutes | Released: September 8, 2026

Amelia Christie-Miller on taking maternity leave while scaling Bold Bean Co. and challenging the rules of successful leadership.

Amelia had built Bold Bean Co. into one of the UK’s fastest-growing private companies.

But when she wanted to start a family, she couldn't see how she could step away from a growing business and still lead it.

She couldn't find founders showing her that it was possible.

So she questioned the assumptions that had shaped how she led: that a good founder needs to be involved in everything, always available and always needed.

In this episode of Radical Recentring, Amelia and Nonie explore what happened when she started leading differently, built a team she could trust, went cold turkey on the business for several months and then gradually returned again. She now works four days a week.

The business kept growing.

They talk about founder guilt, asking for help, letting go, and what it really means to build a business that can thrive without you.

Because Amelia didn't want to choose between a flourishing business and the family she wanted.

She wanted both. And she found a way to build a life and a business that made both possible.

01:32 - How Bold Bean Co began

10:38 - Building conviction before pitching investors

16:56 - Ego, blind faith and being shameless in the early years

26:44 - Wanting a family while scaling a business

30:37 - Why Amelia felt guilty resting despite being the boss

36:45 - Cancelling her 1:1s and changing how she led her team

39:19 - The assumption blocking her maternity leave plans

41:40 - Taking two months completely offline

44:48 - Testing whether she was actually needed as she returned

51:24 - The laundry, martyrdom and learning to ask for help

1:04:26 - Rethinking the traditional idea of success

1:05:17- Amelia's advice for ambitious founders

Amelia is the founder and CEO of Bold Bean Co, a certified B Corp on a mission to make people obsessed with beans. She is also the author of two Sunday Times bestselling cookbooks and was named Entrepreneur of the Year by The Grocer in 2025.

Website: www.boldbeanco.com

Instagram: @ameliachristiemiller

LinkedIn: linkedin.com/in/ameliachristiemiller

Bold Bean Co: @boldbeanco

If this episode resonated, The Unshakeable Method is Nonie's four-month framework for building grounded confidence, leadership and sustainable success.

• Learn about The Unshakeable Method HERE
• Apply to work with Nonie: HERE
• Take the Leadership Identity Quiz

Nonie talks to Emmie Faust about twenty years of building, scaling and exiting businesses, burnout and long Covid - and how she went on to create Female Founders Rise, now a community of more than 11,000 women in business, from a Google form.

Length: 7 minutes | Released: August 25, 2026

For the first ten episodes, this podcast has been about how you can stop pushing, proving and performing to build an operating system - life, business and leadership - that truly works for you. It’s broken down the evidence-based protocols for building success that feels just as good as it looks.

This episode is different and kicks off the second part of the season.

This episode is the sound of other ambitious and successful women going through the same journey, in their own words. The hustle that worked until it didn't. The guilt around delegation. The business that left no room for anything else. And the moment each of them stopped asking "how do I try harder" and started asking "is this actually working for me?"

Spanning conversations with founders such as The Grocer’s Entrepreneur of the Year, Bold Bean Co Founder Amelia Christie-Miller, 3x exited founder of a 11k+ community of female entrepreneurs, Emmie Faust, as well as with first-time founders - this season goes beyond the headlines to look at what the work looks like close up.

This is the teaser for the second part of the season of Radical Recentring: ten ambitious women, ten conversations about what happened when they stopped following the playbook and chose to build a life, a business and leadership that actually truly worked for them.

New episodes from September.

WHO THIS EPISODE IS FOR

This episode is for anyone who's heard the last ten episodes and recognised themselves in it, and is curious what it actually looks like when other successful women do this work for real.

WHAT YOU WILL HEAR

• A teaser of ten different women, in their own words, describing the operating system they built success on and started to question
• A first look at the new interview series launching in September

KEY MOMENTS

[00:00] Diverse voices, one recognition: happiness, impact and "twelve out of ten" after years of making life hard

[01:19] The operating system most ambitious women inherit, and never chose

[02:54] What happens when the old way of working stops working

[03:30] Questioning your operating system: the roles, the rules, the version of you that's running the show

[05:56] What Radical Recentring actually means, in Nonie's words and Nicola's

[06:39] The invitation: ten women, ten conversations, new episodes from September

"That's Radical Recentring. Putting yourself back into the equation. Who you are now, what you want now, what brings out your best, and using that to choose what truly works."

RELATED EPISODES

• Episode 0: Why This Work Exists
• Episode 9: Going Against The Grain
• Episode 10: The Unshakeable Method, In Full

WORK WITH NONIE

If this episode resonated, The Unshakeable Method is Nonie's four-month framework for building grounded confidence, leadership and sustainable success.

• Learn about The Unshakeable Method HERE
• Apply to work with Nonie: HERE
• Take the Leadership Identity Quiz

Length: 7 minutes | Released: August 18, 2026

Over the last ten episodes, Nonie has unpacked the five-stage framework behind Radical Recentring and the deeper identity work required for unshakeable confidence, leadership and performance.

In this final episode of the series, she brings everything together.

You'll hear why growth is cyclical, not linear. Why old patterns reappear under pressure. Why so many ambitious people stay stuck trying to solve identity problems with productivity, discipline and external strategies.

Nonie walks through all five stages of The Unshakeable Method - Foundations, Psychological Fitness, Identity, Authority and Expression - and explains how they build on each other to create grounded leadership that actually lasts.

You'll also hear the transformation stories of clients like Sue and Sophie, who stopped building from fear, performance and depletion and started leading from their authentic best instead.

This episode is both a framework recap and an invitation.

Because if you've been recognising yourself throughout this series, there is probably a reason for that.

And your next level will require more than just working harder inside the same operating system.

WHO THIS EPISODE IS FOR

This episode is for the leader who can feel that the way they've been operating no longer fits the life or leadership they actually want.

WHAT YOU WILL HEAR

• Why growth happens in cycles, not straight lines
• The reason most high achievers stay stuck in old patterns
• Why productivity and discipline stop working at a certain level
• The five stages of The Unshakeable Method explained simply
• Sue and Sophie's transformation stories
• What grounded leadership actually creates long term
• Who the Unshakeable Method programme is really for

KEY MOMENTS

[00:00] The gateway moment and identity evolution

[02:52] Why most people stay stuck despite trying harder

[05:38] The five stages of The Unshakeable Method

[09:11] Sue's transformation from depletion into grounded leadership

[11:06] Sophie's shift from self-doubt into authority

[13:24] The invitation to do this work properly

RESOURCES MENTIONED

• Apply to work with Nonie: HERE
• The Leadership Identity Quiz
• The True Cost of Female Entrepreneurship: Download free Here

RELATED EPISODES

• Episode 0: Why This Work Exists
• Episode 1: The First Step
• Episode 9: Going Against The Grain

WORK WITH NONIE

If this episode resonated, The Unshakeable Method is Nonie's four-month framework for building grounded confidence, leadership and sustainable success.

• Apply to work with Nonie: HERE
• Take the Leadership Identity Quiz

Length: 15 minutes | Released: August 11, 2026

What if the most strategic thing you could do was stop building your life around external expectations?

Nonie explores what it really means to go against the grain and why the people who thrive long-term are rarely the people following someone else's formula.

She breaks down the radical idea at the centre of The Unshakeable Method: putting yourself at the centre of your life and work, not in a self-indulgent way, but in a deliberate and sustainable one.

Through the stories of Amelia and Jess, you'll hear what happens when leaders stop trying to perform every role, stop forcing themselves into operating systems that drain them, and start designing work around their actual strengths.

This episode also tackles the resistance people face when they begin doing things differently. The guilt. The fear. The raised eyebrows. The internal voice insisting they "should" just cope like everyone else.

Because going against the grain is uncomfortable at first.

But that discomfort doesn't last. Spending years building a life that doesn't actually work for you does.

WHO THIS EPISODE IS FOR

This episode is for the leader who's successful on paper but increasingly aware that the way they're operating is unsustainable.

WHAT YOU WILL HEAR

• Why there is no single blueprint for success
• What it actually means to put yourself at the centre strategically
• Amelia's story and redesigning leadership around strengths
• Jess's shift from reactive leadership into intentional leadership
• The resistance people face when they stop conforming
• Why grounded authority matters when you do things differently
• The compound effect of building a life that actually fits

KEY MOMENTS

[00:00] Why most people are following the wrong blueprint

[03:14] The radical move at the centre of Radical Recentring

[06:02] Amelia's story and redesigning leadership around strengths

[09:11] Jess's shift out of reactive over-functioning

[11:42] Why going against the grain triggers resistance

[13:50] What becomes possible when your life actually fits you

RESOURCES MENTIONED

• The True Cost of Female Entrepreneurship: Download free Here

RELATED EPISODES

• Episode 7: From Authenticity To Authority
• Episode 8: The System Isn't Built For Us
• Episode 10: The Unshakeable Method

WORK WITH NONIE

If this episode resonated, The Unshakeable Method is Nonie's four-month framework for building grounded confidence, leadership and sustainable success.

• Apply to work with Nonie: HERE
• Take the Leadership Identity Quiz

Length: 15 minutes | Released: August 04, 2026

Most leadership models were built around a version of success that assumes someone else is handling the rest of life.

The caring. The emotional labour. The mental load. The invisible work that keeps everything functioning.

Nonie explores the systemic pressures many ambitious leaders, especially women, are operating inside every single day and why so many people internalise those pressures as personal failure.

Drawing from her Forbes-featured research The True Cost of Female Entrepreneurship, she shares the stark reality behind stress, burnout and anxiety levels amongst female founders, alongside the surprising patterns of the people who were genuinely flourishing despite those same pressures.

Through the story of Cassie, a solo climate tech founder exhausted from constantly proving herself inside a male-dominated industry, Nonie explores what changes when someone stops performing for the system and starts building from themselves instead.

This episode is not about blaming the system and staying stuck there.

It's about recognising the system clearly enough that you can choose a different way.

WHO THIS EPISODE IS FOR

This episode is for the leader who's quietly wondering why success feels so much harder and heavier than everyone else makes it look.

WHAT YOU WILL HEAR

• Why most traditional leadership models don't reflect real life
• The hidden mental and emotional load many leaders carry
• The findings from The True Cost of Female Entrepreneurship research
• Why systemic pressure gets internalised as personal failure
• Cassie's story and the cost of constantly proving herself
• What "positive deviants" were doing differently
• Why building your own operating system changes everything

KEY MOMENTS

[00:00] Why success can feel like swimming upstream

[02:56] The leadership model most people are trying to survive inside

[05:43] The research findings on stress, burnout and anxiety

[08:11] Cassie's story and the exhaustion of constant proving

[11:27] What changes when you stop performing for the system

[13:49] The path through systemic pressure

RESOURCES MENTIONED

• The True Cost of Female Entrepreneurship: Download free Here

RELATED EPISODES

• Episode 4: Conditioning Doesn't Care About Fulfilment
• Episode 7: From Authenticity To Authority
• Episode 9: Going Against The Grain

WORK WITH NONIE

If this episode resonated, The Unshakeable Method is Nonie's four-month framework for building grounded confidence, leadership and sustainable success.

• Apply to work with Nonie: HERE
• Take the Leadership Identity Quiz

Length: 8 minutes | Released: July 28, 2026

Knowing who you are is one thing.

Trusting yourself to lead from that place is another.

Nonie explores the shift from authenticity into grounded authority and why so many leaders stay stuck managing the gap between how they appear and how they actually feel.

She breaks down the difference between self-knowledge and self-trust, and explains why authority is not about perfection or pretending to know everything. It's about becoming solid in your own thinking, values and decisions.

Through the story of Laura, a newly promoted Managing Director quietly terrified she'd been "lucky" to get the role, Nonie shows what happens when leaders stop performing confidence and start backing themselves properly.

This episode also explores why grounded authority creates real influence. Not because people respond to polished performances, but because they respond to clarity, steadiness and authenticity they can actually feel.

Because the strongest leaders are not constantly trying to prove themselves.

They trust themselves enough to stop performing.

WHO THIS EPISODE IS FOR

This episode is for the leader who's exhausted from trying to look confident instead of actually feeling grounded in themselves.

WHAT YOU WILL HEAR

• The difference between authenticity and authority
• Why self-trust changes how leaders make decisions
• The hidden cost of constantly managing perception
• Laura's story and the shift from imposter feelings to grounded leadership
• Why authority creates influence without force
• The link between authenticity, steadiness and trust
• What it means to stop performing leadership

KEY MOMENTS

[00:00] Performed confidence versus grounded authority

[02:41] Why self-knowledge alone is not enough

[05:16] What grounded authority actually looks like day to day

[08:03] Laura's story and the pressure to prove herself

[10:54] Why authenticity creates influence

[13:02] The shift from performance into alignment

RELATED EPISODES

• Episode 6: Leading From Your Authentic Best
• Episode 8: The System Isn't Built For Us
• Episode 9: Going Against The Grain

WORK WITH NONIE

If this episode resonated, work with Nonie. The Unshakeable Method is her four-month framework for building grounded confidence, leadership and sustainable success.

• Apply to work with Nonie: HERE
• Take the Leadership Identity Quiz

Length: 15 minutes | Released: July 21, 2026

Most leaders are trying to build confidence backwards.

They think confidence comes after the success. After the recognition. After enough proof that they deserve to be in the room.

But in this episode, Nonie breaks down why grounded confidence is actually built from authenticity first.

She introduces the three-part confidence model she uses with clients - perspective, self-efficacy and self-advocacy - and explains why none of those things hold consistently unless they're built on a foundation of wellbeing and self-knowledge.

This episode explores what it actually means to lead from your authentic best: understanding your values, your strengths, your needs and the way you naturally operate at your highest level.

Through the story of Sue, a founder who believed she was a "bad boss," Nonie shows how quickly things change when someone stops trying to perform leadership and starts leading from who they genuinely are.

Because the goal is not becoming louder, tougher or more polished.

It's becoming more fully yourself.

And when you build confidence from that place, it stops wobbling every time something external changes.

WHO THIS EPISODE IS FOR

This episode is for the leader who looks capable from the outside but still feels like their confidence disappears the second something goes wrong.

WHAT YOU WILL HEAR

• Why most people build confidence in the wrong order
• The three-part model behind grounded confidence
• What "authentic best" actually means in practice
• Why performing leadership is exhausting
• How wellbeing impacts your ability to access your authentic self
• Sue's story and the shift from "bad boss" to grounded leader
• Why authenticity creates more presence, connection and influence

KEY MOMENTS

[00:00] Why external validation never creates lasting confidence

[03:08] The confidence model: perspective, self-efficacy and self-advocacy

[05:41] What your authentic best actually consists of

[08:26] Why performing leadership drains people

[10:44] Sue's story and the operating system that changed everything

[13:22] The difference between performed confidence and grounded confidence

RELATED EPISODES

• Episode 2: You Are The Source Of Everything
• Episode 5: Working With Your Mind
• Episode 7: From Authenticity To Authority

WORK WITH NONIE

If this episode resonated, The Unshakeable Method is Nonie's four-month framework for building grounded confidence, leadership and sustainable success.

• Apply to work with Nonie: HERE
• Take the Leadership Identity Quiz

Length: 10 minutes | Released: July 14, 2026

Awareness alone is not enough.

You can recognise your conditioning, understand your triggers and still find yourself spiralling into overwork, catastrophising or self-doubt the second pressure hits.

Nonie explains what psychological fitness actually means: the ability to catch yourself when fear takes over and choose your response instead of defaulting to old survival patterns.

Through the story of Bella, a senior leader navigating a huge transition at work, you'll hear what happens when overwhelm, exhaustion and pressure collide with perfectionism and self-protection.

Nonie breaks down the practical tools that help people interrupt fear responses, calm an overloaded nervous system and regain clarity when everything feels urgent.

This is not about pretending to feel positive all the time. It's about becoming equipped. Learning how to work with your mind instead of being dragged around by it.

Because leadership becomes very difficult when fear is quietly driving every decision.

WHO THIS EPISODE IS FOR

This episode is for the leader who feels calm and capable one minute, then completely overwhelmed and reactive the next.

WHAT YOU WILL HEAR

• What psychological fitness actually means
• Why fear hijacks your thinking under pressure
• The common patterns leaders default to when overwhelmed
• Bella's story and the cost of operating from survival mode
• Practical tools for interrupting fear and regaining clarity
• Why wellbeing foundations reduce emotional reactivity
• The difference between reacting and responding

KEY MOMENTS

[00:00] Why awareness alone doesn't change behaviour

[03:11] What happens when fear takes the wheel

[06:04] Bella's breaking point and the pressure to hold it together

[09:18] The practical reset tools that changed everything

[11:42] What psychological fitness really looks like

[14:01] Catching yourself before the spiral fully takes over

RELATED EPISODES

• Episode 3: How Ignoring Your Needs Caps Your Leadership And Your Life
• Episode 4: Conditioning Doesn't Care About Fulfilment
• Episode 6: Leading From Your Authentic Best

WORK WITH NONIE

If this episode resonated, The Unshakeable Method is Nonie's four-month framework for building grounded confidence, leadership and sustainable success.

• Apply to work with Nonie: HERE
• Take the Leadership Identity Quiz