Radio ditto // Tech, Art & Culture

On ep. 9 of the #MeetTheMarketeers podcast, we chat about  Demand Generation vs Lead Generation with Prince Appah who runs B2B Marketing & Automation at Soroni- plus news and insight from the only marketing podcast on the internet.

The News
02:46 - Salesforce - State of Marketing 6th Edition
03:26 - Look Ahead: The Next Decade of Marketing Innovation
09:08 - Customer Data Sets the Stage for Empathetic Marketing - are we using our data to its full potential?
18:05 - The most Valuable Metrics in the user journey

Demand Generation VS lead generation?
23:42 - What is Demand Generation VS lead generation?
26:02 - Prince talks about how he founded his career
27:43 - How do you create demand for a client?
32:03 - What are some of your methods for driving brand awareness?
33:50 - Could you talk us through Conversion Funnel Optimization and some tips you have for landing pages, CRO and lead nurturing?
34:10 - How do you automate Lead flow between Marketing and Sales?
43:43 - What is your opinion on gated content vs. ungated content?
48:44 - What’s the biggest mistake you’ve seen recently in marketing and how would you correct it?
50:41 - What does 2021 look like - what’s the next trend in marketing?

Please send any questions you have to [email protected] or if you would like to be a guest on the next episode email [email protected].

If you have enjoyed this episode, please subscribe on Spotify, iTunes or your preferred podcast app, and please share on social if you think your friends and colleagues would enjoy the show.

Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson. 

On ep. 8 of the #MeetTheMarketeers podcast, we chat about Paid and Organic Social Media with Molly MacArthur of The Chartered Institute of Marketing- plus news and insight from the only marketing podcast on the internet.

The News
1:44 - How to give memorable presentations at virtual business events 
8:35 - Marketers underestimate the role of creativity in effectiveness 

Deep-Dive on Organic and Paid Social Media
 20:05 - Something listeners might not know about CIM 
22:02 - How can businesses get started with paid social? 
24:51 - What the best way to optimise for paid social? 
27:55 - For companies with tighter budgets, how can they make paid social work? 
29:41 - What’s the relationship between paid social and organic social? 
31:08 - Does social media monitoring play a part in how you plan social campaigns? 
33:05 - How much of your day is taken up with performance monitoring? 
34:42 - Which part of the user journey is affected by social? 

Please send any questions you have to [email protected]

If you have enjoyed this episode, please subscribe on Spotify, iTunes or your preferred podcast app, and please share on social if you think your friends and colleagues would enjoy the show.

Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson. 

On ep. 7 of the  Meet The Marketeers podcast, we chat about Post-Lockdown Marketing Strategy with Amanda Wynne Evans of Wynne Marketing- plus news and insight from the only marketing podcast on the internet.

The News
1:43 - B2B companies need an ‘injection of marketing mentality’ in the boardroom 
13:54 - The Content Crisis: How to Make Digital Your Difference 

Deep-Dive on Strategy and Planning
36:20 – A strategy vs. a plan 
40:10 - What are some of the issues businesses are having in the current climate? 
42:50 - The WHY and Defining your aims 
47:04 - The WHAT and clarifying your strategy 
50:22 - The WHEN and Seasonality 
58:40 - The WHERE – choosing media & the marketing mix 
1:06:12 - What Goals should businesses have by year-end? 

Please send any questions you have to [email protected]

If you have enjoyed this episode, please subscribe on Spotify, iTunes or your preferred podcast app, and please share on social if you think your friends and colleagues would enjoy the show.

Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson.

On episode 6 of the Meet The Marketeers podcast we chat about Improving your Copywriting with Zoe Nauman from Media Content Guru - plus news and insight from the only marketing podcast on the internet. 

The News
2:00 - Copywriting is a silly job 
10:24 - Written, Audio, or Visual: What Type of Content Should Your Business Create? 

Deep-Dive on Improving your Copywriting
20:36 - Working as a journalist for over 20 years 
27:04 - Telling your personal story uniquely to sell your business 
30:25 - Actionable steps to improve your copywriting 
32:36 - A #contentmarketing strategy that trumps all others 
36:12 - Optimise your website copy 
37:54 - Tips for improving #emailmarketing copy 
42:13 - How to have fabulous Facebook posts and copy for digital marketing campaigns 
45:57 - Zoes’s time as Deputy Editor of Daily Mail showbiz? 

Please send any questions you have to [email protected] 

If you have enjoyed this episode, please subscribe on Spotify, iTunes or your preferred podcast app, and please share on social if you think your friends and colleagues would enjoy the show. 

Find out more about ditto clients and events at ditto.tv and get in touch at [email protected] if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode. 

Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson. 

On this episode of the Meet the Marketeers podcast, we chat about New Age Marketing Strategies with Adi Kaimowitz from Virtual Actuary - plus news and insight from the only marketing podcast on the internet. 

The News
2:50 - The wrong and the real of marketing effectiveness  
11:38 - Consumers' brains are wired to ignore you – here’s what you can do about it 

Deep-Dive on New Age Marketing Strategies
20:11 - Introduction to New Age Marketing Strategies 
27:10 - How do you make sure your business has a story to tell? 
30:38 - Syncing a database across multiple platforms 
34:00 - The best way to fast-track interaction 
38:21 - Adi’s new marketing book 
40:57 - Using a long-term approach to marketing, but keeping investors happy 
47:33 - 5 Things I learnt about business while kitesurfing 

Please send any questions you have to [email protected], connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.

If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show.

Find out more about ditto clients and events at ditto.tv and get in touch at [email protected] if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.

Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson.

This episode we chat about Graphic Design for Augmented Reality with Taylar Wong from Byte and for the first time we are joined by ditto Head of Design Jess Black - plus news and insight from the only marketing podcast on the internet.

The News
1:22 - Brand collaboration between Kentucky Fried Chicken and Crocs 
8:22 - A Climate Change Promise from Apple

Deep-Dive on Graphic Design for Augmented Reality
15:15 - Turning down a job at a massive agency 
17:37 - First impressions of agency life and work 
21:55 - The Trainline campaign 
26:38 - Day to day life as a Graphic Designer at Byte 
28:30 - Example of augmented reality that you’ve used yourself 
30:58 - Byte as a Snapchat Lens Studio partner 
34:27 – A simple automation you use regularly, that has been super effective 

Listener Question
47:24 - If you had unlimited marketing budget/headcount, how would you organise your marketing team?

Please send any questions you have to [email protected], connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.

If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show. 

Find out more about ditto clients and events at ditto.tv and get in touch at [email protected] if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.

Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson.

This episode we chat about Community Building and LinkedIn with Sam Shrager from BCB Group - plus news and insight from the only marketing podcast on the internet.

The News
2:37 - How lockdown is accelerating the at-home adoption of Spotify 
15:24 - Don’t expect a slogan to make your brand famous 

Deep-Dive on Community Building and LinkedIn
24:58 - Sam’s history with community building 
30:10 - How do you sell community-building internally when it can be a long process before seeing rewards? 
32:26 - Where has been your most successful use of community Building as a channel 
34:14 - Where do marketing teams start? 
37:50 - What are some pitfalls to avoid? 
39:46 - Are there any techniques you’ve seen than can fast-track a group of followers or brand champions? 
42:11 - Actionable steps marketers could take today to improve their community building. 
44:39 - When you joined BCB Group, or any of your current organisations, where did you start? What were the first few marketing strategies you tackled? 
46:01 - What is a fool-proof strategy that has worked for you in a number of different organisations? 
46:29 - You have a huge amount of experience - how has Marketing changed over the years since the start of your career? 
48:10 - What’s the next big trend in B2B or Tech marketing in your opinion?

Listener Question
51:47 - When it comes to content production, is it better to churn out content or be more considered with a strategy?

Please send any questions you have to [email protected], connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.

If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show. 

Find out more about ditto clients and events at ditto.tv and get in touch at [email protected] if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.

Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson. 

This episode we chat about Marketing to the Open Banking Industry with Sam Oakley from BUD - plus news and insight from the only marketing podcast on the internet.

The News
1:51 - Barclaycard to host a virtual festival
10:27 - How B2B Marketing and Sales Teams Can Adapt to a New Normal
18:42 - Don't make ads, make TikToks

Deep-Dive on Marketing for Open Banking
25:50 - What is Bud’s Mission?
28:42 - Issues of trust with Open Banking
31:45 - Does Marketing have a role in making Open Banking more beneficial to customers
34:11 - Why banks need to drive users to their apps
38:25 - In-App Marketing
40:48 - Highlights from Sam’s years at Wolfstar
47:53 - Bringing the market to the product, and no above-the-line marketing
49:57 - How did Bud reach 9,124 followers on Linkedin
53:07 - Founding StashMetrics

Please send any questions you have to [email protected], connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.

If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show. 

Find out more about ditto clients and events at ditto.tv and get in touch at [email protected] if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.

Meet the Marketeers is produced and hosted by Mike Richardson and Hayley McCarthy.

This episode we chat about SEO with Matt Pyke from Fly High Media - plus news and insight from the only marketing podcast on the internet.

The News

• 3:44 - HBOMax is a branding disaster
• 9:98 - Nivea create their own Marketing Agency to drive personalisation
• 16:59 - Why using the wrong kind of personalisation is costing B2B brands sales

Deep-Dive on SEO

• 22:18 - The Business Case for SEO
• 30:58 - Running an SEO Audit
• 36:17 - Optimising Conversion Rate 
• 40:18 - Tools and 5 Actionable Steps

• 44:40 - Listener Questions

Please send any questions you have to [email protected], connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.

If you have enjoyed this episode of Meet The Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show.

Find out more about ditto clients and events at ditto.tv and get in touch at [email protected] if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.

Meet the Marketeers is produced and hosted by Mike Richardson and Hayley McCarthy. 

Radio ditto presents Campfire, where we talk to inspiring folk from the worlds of tech, art and culture.

In this episode, we have an honest chat with Martyn Ware, musician, composer, record producer, and music programmer. In his iconic career, he has written, performed and produced two Human League, two BEF and nine Heaven 17 albums. As a record producer and artist he has featured on recordings totalling over 50 million sales worldwide, producing amongst others Terence Trent D’Arby, Chaka Khan, Erasure, Marc Almond and Mavis Staples. Notably he helped to revitalise Tina Turner’s career in 1983 with “Let’s Stay Together”. 

Radio ditto host Mike Wilson talks with Martyn, as he shares his journey from humble beginnings in Sheffield, dropping out of school to help support his family, and how his downtime between working night shifts gave him the opportunity to experiment with electronic music - creating the track ‘Being Boiled’ which sold 5000 copies by word of mouth and gained airtime from John Peel, attracting the attention of Virgin Records and EMI. 

We ask how Martyn dealt with the transition of art to business and what happens to creativity when commercials come into play. Martyn also shares how he wrote, recorded and produced The Human League’s first two albums ‘Travelogue’ and ‘Reproduction’, along with tensions that arise within a creative enterprise, and how to bounce back with vigour. He also shares his success with Heaven 17 – we look forward to having Martyn back for a second episode of Campfire to talk more about the new wave and synth-pop duo.

Martyn will be performing ‘Travelogue’ and ‘Reproduction’ albums in their entirety for the first time ever, at sold out shows at the Roundhouse and Sheffield City Hall in September. Before COVID-19 outbreak banning travel and public gatherings, Martyn also had a tour booked in Germany in April and a US tour in May.

Join Martyn online for ‘Digital Campfire – Big Boost Mondays - Martyn Ware - ‘Travelogue’ and ‘Reproduction’’ on April 6th at 6pm as he takes us through the archives during a live interview with video footage, photographs and special content – sign up for free here https://register.gotowebinar.com/register/4084566256106027275