Radio Free 501c - a podcast about Nonprofit Management

The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, "Rogue Speak."

This week's topic: 2 out of 3 certifications

Episode 298: Member Adjacent Industries can expand your membership base and add new depth and vitality to your member community. Exploring adjacent industries can move the needle on flat membership growth too -- but you need to do a lot of research and planning before you move forward. My guest, Cathy Lada, Chief Membership and Marketing Officer at AAOE, is here to explain what a member adjacent industry is, how you evaluate opportunities in these segments, the necessary research to create a plan, and working with the Board of Directors to expand into these adjacent industries. Cathy shares 5 Steps any association can take to launch an investigation into growing your membership by serving new segments. Does your organization serve member adjacent industries? Share a comment!

The author reads her weekly message from the Rogue Tulips Consulting e-newsletter Rogue Speak.

This week's topic: Everybody out of the Pool!

Episode 297: Association Mergers are even more complicated than you think they are! Thank goodness my guest Andy Duncan, Association Management Expert, is here to guide us through all the layers of investigation and decision making. From why two associations merge, to choosing a new name, to selecting infrastructure for technology and finances -- and let's not forget that culture thing -- he walks us through the process. Andy shares his experiences and points out the questions we should ask, the data we need to collect and analyze, and how mergers are like jigsaw puzzles. What questions do you have about Association Mergers? Share a comment!

The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak.

This week's topic: We Live in a Marvelous Age

Episode 296: He's back! It's Mike Bober, Government Affairs & Policy Expert, and he talks with me about "Advocacy Writ Large!" Known for breaking down complex topics into easy to remember (and use) acronyms, in this episode Mike and I get to the *C.O.R.E.* of the matter and why all nonprofits SHOULD make advocacy a part of their strategic actions. We discuss the ins and outs of advocacy for c3 organizations as well as c6 groups. He even drops a bonus acronym on us so you don't want to miss this one! I'll give you a hint: it's the "3 Ms." What questions do you have about advocacy? Share a comment!

The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak.

This week's topic: The Future of Nonprofit Boards is the Nonprofit Future

Episode 295: This episode supported by USAE News! DMOs (Destination Marketing Organizations) are the current evolution of Convention & Visitors Bureaus. These groups are contributing strongly to the concept of Placemaking and creating vibrant destinations where people can connect. If you are not quite sure what these terms mean -- I didn't either until I spoke with my guests Rob Hunden, President & CEO, and Jay Burress, Executive Vice President-Tourism of Hunden Partners. They explain it all in a way that is relatable to what we do in associations inside and outside of our conferences and events. Whether you are new to the concept of DMOs and Placemaking or you are a seasoned event planner, you will get a lot out of this conversation. What questions do you have about the future of connection? Share a comment!

The author reads her weekly message from the Rogue Tulips Consulting E-newsletter, Rogue Speak.

This week's topic: Don't Chase People Away with Thoughtless Service

Episode 294: Component Relations is one of the most fulfilling and challenging areas of association management. I loved being a Component Relations Professional (CRP) and that's why I thoroughly enjoyed this week's conversation with my guest Samyuktha Neeraja, MPH, CAE. A CRP that brings enthusiasm, positivity, and a love for the work, Samyuktha guides her members with a genuine concern for their long-term success. We swap stories, share advice, and have a great time discussing something we truly love! Whether you are new to component relations, are experienced, or just want to learn more you will get a lot out of this episode. What do you think is the most important thing about component relations? Share a comment!