I talk about writing my campaign world and making it system-neutral for maximum ruleset flexibility.

I talk about how players can add to the campaign world in small ways with unusual equipment, place names, etc.

I talk about setting up daily or weekly GM challenges to help you brainstorm and keep your mind sharp.

I talk about what's needed for a plausible dungeon.

I answer John Alan Large's voicemail and elaborate on adventure length and how much is enough.

I talk about character backstories and if and/or when you should flesh them out.

I talk about how adding a supernatural layer to your adventures could enhance it overall.

I look through my copy of The First Fantasy Campaign and show how Brevity can help adventure and campaign creation.

I talk about how, as a GM, you should always have a sense of where the adventure is headed.

I talk about the little things GMs can do to help the PCs be more immersed in the campaign world.