In this sixth episode of Radio On Main Street NAB Show series, we feature Carla Lieble, General Manager of Zimmer Radio & Marketing Group.  With 14 radio stations, a lifestyle magazine and an in-house advertising agency, Carla is focused on delivering marketing solutions and opportunities for her clients.  And she’s able to do so by building a strong company culture which she feels is her number one priority. Listen in to Carla’s conversation with Erica and how she recruits and hires for attitude and trains for skills.   

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Catch up on episodes from Season 1: ANA Masters of Marketing