In our fourth episode of the Radio on Main Street series, recorded on-site at NAB Show 2026, RAB’s senior vice president of digital services sits down with Salem Surround’s Senior Vice President Jon Latzer.
In this conversation, Latzer shares his perspective on how audio companies must evolve as AI reshapes search, discovery, and audience behavior. As platforms increasingly surface answers without sending users to original sources, content strategy is becoming more critical than ever.
Latzer also explores what this means for broadcasters: the need to create content that stands out, build direct audience relationships, and ensure audio remains visible and valuable in an increasingly AI-driven media ecosystem.