In this week’s episode, RAB’s Mike Hulvey sits down with Yadia Suarez, co-founder, Insyders. With a career that spans iHeartRadio, TV, Univision and the creator economy, Yadia brings a unique vantage point on where influence really lives – and why radio talent remains one of the most powerful, trusted and under-leveraged forces in the influencer landscape. You’ll hear how brands who embrace creators early, repurpose content across platforms and unlock the full value of radio talent won’t just follow the future – they’ll shape it. 

Click Here to watch the interview on our YouTube channel.

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In the latest episode of Radio on Main Street, we hear from Kara Todd, digital marketing lead at SYSCO. With a background spanning email, paid media, retail and now B2B enterprise strategy, Kara brings a fresh perspective on how traditional brands are modernizing their marketing, adopting AI and redefining what “digital transformation” really looks like from the inside. It’s an enlightening conversation with a reminder that people still want connection, conversation, storytelling and trusted voices and why audio continues to play such an important role in the media mix. For brands willing to blend data with authenticity, the future isn’t something to fear — it’s something to build. 

Click Here to watch the interview on our YouTube channel.

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In the second to last episode of the season, RAB’s Tammy Greenberg chats with Greg Licciardi, vice president, partnerships & sponsorships, ANA – a role he stepped into just six months ago, after a career spanning agencies, media, ad tech and more than a decade teaching modern marketing at Fordham and Seton Hall. Greg is also the author of The Holy Grail of Marketing, a new book exploring how brands can use AI, data and cross-platform strategy to reach the right consumer in the right moment with the right message. 

In a fragmented media world, brands are searching for relevance, and in our discussion, Greg underscores the power of audio and its ability deliver messaging at exactly the right time, in the right mindset and often in the most personal environment a brand could ask for – the listener’s everyday life.  It’s a great listen with an important reminder that as marketing evolves, brands that win will blend innovation with intention – and recognize that channels like radio don’t just reach consumers, they move them

Click Here to watch the interview on our YouTube channel.

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In the last episode from the ANA Masters of Marketing series, RAB’s Mike Hulvey is joined by Radio Mercury Award winners Jeff Warman, chief creative officer and partner and Taylor Wigert, head of strategy at Curiosity o talk about building bold, culture-driven work and how brands can win when they commit to both long-term brand building and fast-moving cultural relevance. And yes –  if you know Curiosity – this conversation starts exactly where you’d expect: with Dude Wipes, NASCAR, and the surprising power of leaning all the way into a brand’s truth. Jeff and Taylor remind us that great marketing still comes down to two things: sharp strategy and unfiltered humanity. Their philosophy is simple: brands win when they’re brave enough to be memorable, fast enough to be relevant, and smart enough to show up where audiences are already paying attention – including radio, where storytelling, emotion, and trust show up in ways no other medium can replicate. It’s a fun and insightful listen.

Click Here to watch the interview on our YouTube channel.

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In the latest episode of the series, Andrew Tindall returns to the podcast with an insightful conversation as to why audio is regaining power in a screen-saturated world and how sound builds memory and emotion in ways that visuals simply cannot and the importance around audio creative. You’ll hear more about why radio provides brands with a winning competitive advantage that is hiding in plain sight. 

Click Here to watch the interview on our YouTube channel.

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The eighth episode in the ANA Masters of Marketing series features Jeff Wright, a marketing coach for Nexstar Network, a coaching organization that helps independent, locally owned trades businesses become not just great service providers, but great businesses. In this conversation, Jeff shares the difference between coaching and consulting, how uncovering the real problem inside a business matters most and why radio continues to be a powerful and trusted platform for small- and mid-sized businesses in the local communities they serve. It’s an important listen, and it underscores the importance of radio partnering with small business owners and becoming their trusted partners and media consultants.

Click Here to watch the interview on our YouTube channel.

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The latest episode of Radio on Main Street features Susan Finnegan, senior director of data product management, Margaritaville at Sea — the cruise line extension of one of the most iconic lifestyle brands in the world. After more than a decade in marketing technology roles at Walt Disney and SeaWorld, Susan brings her expertise to a company built on music, escape and joy with a lot of brand storytelling through sound.  You’ll hear how a brand’s voice builds trust; data helps guide smarter decisions and why Susan believes that audio is more than a channel — it’s a state of mind, an emotion and a memory trigger that brands can’t afford to overlook. 

Click Here to watch the interview on our YouTube channel.

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In this week’s Radio on Main Street from the ANA Masters of Marketing episode, Mike Hulvey sits down with Rebeca Vargas, former chief marketing officer of Girl Scouts of America. Spanning more than two decades in senior marketing roles across major financial institutions, followed by leading one of the most iconic and purpose-driven brands, Rebeca shares how purpose-driven marketing, brand reinvention, and smart media strategy – including the role of audio – can transform organizations like the Girl Scouts and the communities we collectively serve.

Click Here to watch the interview on our YouTube channel.

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In the fifth installment of Radio on Main Street from the ANA Masters of Marketing Conference, Mike Hulvey talks with Carl Fremont, chief executive officer of Quigley-Simpson, an independent agency known for its end-to-end approach to brand building, demand generation and consumer connection. You don’t want to miss this episode as Mike and Carl unpack what it takes to compete in today’s tech infused, complex media landscape and the unique role that audio plays in creating the emotional bonds that matter.

Click Here to watch the interview on our YouTube channel.

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Radio on Main Street from the ANA Masters of Marketing Conference continues this week with a conversation between Mike Hulvey and Brent Christenson, global director of marketing capability at Alcon Laboratories and an RAB Audio Advisory Board committee member. In this conversation, Mike and Brent explore how brands benefit from the captive listening environment radio provides, and why fundamentals – not fads – will continue to shape the future of marketing, even as AI reshapes the tools we use.

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

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