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In our fourth episode of the Radio on Main Street series, recorded on-site at NAB Show 2026, RAB’s senior vice president of digital services sits down with Salem Surround’s Senior Vice President Jon Latzer.
In this conversation, Latzer shares his perspective on how audio companies must evolve as AI reshapes search, discovery, and audience behavior. As platforms increasingly surface answers without sending users to original sources, content strategy is becoming more critical than ever.
Latzer also explores what this means for broadcasters: the need to create content that stands out, build direct audience relationships, and ensure audio remains visible and valuable in an increasingly AI-driven media ecosystem.
Click here to watch the interview on our YouTube channel
Click here for Season 9: 2026 NAB Show podcasts
Click here for Season 8: 2025 ANA Masters of Marketing podcasts
In our second episode of the Radio on Main Street series recorded on-site at NAB Show 2026, RAB’s Mike Hulvey sits down with Mo Rocca of CBS Sunday Morning.
At this year’s show, Rocca was honored with the 2026 Library of American Broadcasting Foundation (LABF) Insight Award, recognizing his distinctive and impactful approach to storytelling.
Known for uncovering the unexpected and bringing humanity to every story, Rocca reflects on his unconventional career path, his enduring curiosity and the craft behind stories that connect across audiences.
Click here to watch the interview on our YouTube channel
Click here for Season 9: 2026 NAB Show podcasts
Click here for Season 8: 2025 ANA Masters of Marketing podcasts
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