In the twelfth episode of the NAB Show series, we hear the conversation RAB’s Mike Hulvey had with Samuel Tatum, senior vice president of national audio sales & partnerships at Urban One. The podcast covers important topics including multicultural marketing, recruiting Gen Z and Gen Alpha into radio, data & measurement and why it’s so important to love what you do and share that with the next generation.

Click Here to watch the interview on our YouTube channel.

Click here for Season 7: 2025 NAB Show podcasts

Click here for Season 6: 2024 ANA Masters of Marketing podcasts