The eighth episode in the ANA Masters of Marketing series features Jeff Wright, a marketing coach for Nexstar Network, a coaching organization that helps independent, locally owned trades businesses become not just great service providers, but great businesses. In this conversation, Jeff shares the difference between coaching and consulting, how uncovering the real problem inside a business matters most and why radio continues to be a powerful and trusted platform for small- and mid-sized businesses in the local communities they serve. It’s an important listen, and it underscores the importance of radio partnering with small business owners and becoming their trusted partners and media consultants.

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts