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Radio On Main Street Featuring Neil White, president and chief executive officer, BBDO Minneapolis
In the eleventh episode of the season, Tammy Greenberg sits down with Neil White, president and chief executive officer, BBDO Minneapolis. Neil is passionate about creative that transforms behavior and breakthrough campaigns. We talk a bit about AI along with some specific examples of campaigns that do just that and of course surprise, delight and engage consumers. We also hear about Neil’s thoughts on radio and how it matters because it evokes imagination, and it works because it’s always with the consumer as they navigate their day-to-day activities.
Click here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
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By RAB
4.7
1515 ratings
In the eleventh episode of the season, Tammy Greenberg sits down with Neil White, president and chief executive officer, BBDO Minneapolis. Neil is passionate about creative that transforms behavior and breakthrough campaigns. We talk a bit about AI along with some specific examples of campaigns that do just that and of course surprise, delight and engage consumers. We also hear about Neil’s thoughts on radio and how it matters because it evokes imagination, and it works because it’s always with the consumer as they navigate their day-to-day activities.
Click here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts