Cumulus Media/Westwood One’s Chief Insights Officer Pierre Bouvard is no stranger to the ANA’s industry conferences where he has been passionately advocating the radio industry’s value proposition to marketers and advertisers for many years. In this third episode of the series, Bouvard sat down with Mike Hulvey and shared not only his passion for the audio medium, but also the exciting industry wide efforts to enhance radio’s story especially as it relates to measurement and attribution and the ROI it delivers for our clients including sharing a local creative success story featuring Steve’s Pest Control – a Radio-Mercury-Awards-winning brand.

Click here to watch the interview on our YouTube channel.

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