In our twelfth episode of this continuing series, we hear the conversation Erica Farber had with the President & CEO of Skyview Networks, Steve Jones. Skyview is a leader in broadcast solutions, content syndication and network audio sales. 

Hearing from local radio stations that clear network commercials, Steve shared they are grateful at the quality of the advertising creative, and the names of the brands being advertised. They feel their stations sound bigger when you hear the national commercials on the air, helping to lift the perception of the local advertisers.

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Catch up on episodes from Season 1: ANA Masters of Marketing