In this week’s Radio on Main Street from the ANA Masters of Marketing episode, Mike Hulvey sits down with Rebeca Vargas, former chief marketing officer of Girl Scouts of America. Spanning more than two decades in senior marketing roles across major financial institutions, followed by leading one of the most iconic and purpose-driven brands, Rebeca shares how purpose-driven marketing, brand reinvention, and smart media strategy – including the role of audio – can transform organizations like the Girl Scouts and the communities we collectively serve.

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