In this second episode of the NAB Show series, Erica Farber sat down with Kelli Frieler, Executive Director Digital for Leighton Broadcasting and Leighton Engage, a marketing agency owned by Leighton Broadcasting that’s focused on helping small to medium sized businesses generate results and solid ROI. 

As we continue to hear and see the results companies are having with digital efforts, Kelli discusses the importance of being able to leverage all the different touchpoints radio has with today’s audiences.

Kelli provides a good reminder on the importance of evolving to be focused on the user experience and just how important it is to collaborate across companies for broadcast radio to continue thrive.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing