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Radio on Main Street Podcast Featuring Arica McKinnon Director of Client Solutions, Local Media Analytics at Nielsen
In this edition, Erica Farber, President and CEO of the RAB speaks with Arica McKinnon, Director of Client Solutions, Local Media Analytics at Nielsen. Research is important on many levels. It allows a station the opportunity to learn more about its listeners and it can help to tell a station’s story to an advertiser. Having access … Continue reading "Radio on Main Street Podcast Featuring Arica McKinnon Director of Client Solutions, Local Media Analytics at Nielsen"
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By RAB
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In this edition, Erica Farber, President and CEO of the RAB speaks with Arica McKinnon, Director of Client Solutions, Local Media Analytics at Nielsen. Research is important on many levels. It allows a station the opportunity to learn more about its listeners and it can help to tell a station’s story to an advertiser. Having access … Continue reading "Radio on Main Street Podcast Featuring Arica McKinnon Director of Client Solutions, Local Media Analytics at Nielsen"