Harnessing data to create content, identify audiences and reach them at the right time was a key theme among brand presentations shared by chief marketing officers at the ANA Masters of Marketing Conference. In fact, one speaker indicated that they have more data than they’ve ever had before, and in a lot of ways, that makes it even more difficult.
In episode twelve of the Radio on Main Street ANA Masters series, RAB’s Erica Farber hosts a roundtable with an executive marketing team from Prudential Financial who all share that marketing sciences help to continuously explore their current audience and the next generation of consumers to achieve their next level of growth. Their excitement for exploring, testing and learning what’s new, unknown and what’s to come is infectious and is curiosity at its best.
Click here for all episodes from Season 2: NAB Show
Catch up on episodes from Season 1: ANA Masters of Marketing
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By RAB
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Harnessing data to create content, identify audiences and reach them at the right time was a key theme among brand presentations shared by chief marketing officers at the ANA Masters of Marketing Conference. In fact, one speaker indicated that they have more data than they’ve ever had before, and in a lot of ways, that makes it even more difficult.
In episode twelve of the Radio on Main Street ANA Masters series, RAB’s Erica Farber hosts a roundtable with an executive marketing team from Prudential Financial who all share that marketing sciences help to continuously explore their current audience and the next generation of consumers to achieve their next level of growth. Their excitement for exploring, testing and learning what’s new, unknown and what’s to come is infectious and is curiosity at its best.
Click here for all episodes from Season 2: NAB Show
Catch up on episodes from Season 1: ANA Masters of Marketing