A revenue category that continues to grow is Political advertising. Once considered an after-thought or even time consuming to service, the category is no longer based on specific elections and continues to be increasingly competitive for all media options. In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Passwaiter, VP … Continue reading "Radio on Main Street Podcast Featuring Steve Passwaiter, VP & GM at Kantar Media/CMAG"