Technology and digital marketing is coming full circle once again with radio podcasts coming onto the scene. Podcasts broadcasting live on the radio is not bad thing, but there are some points that might not fit your digital marketing goals. These radio pitfalls are often not seen readily like the following: the content and the type of audience which can sometimes lead to brand confusion between the radio station and the podcaster. The fact the radio shows involve no tech is appealing to many, especially to new podcasters, but there is a need to know what they are getting into and what they will be getting into once they decide to part ways with the station. Learn more of the podcast pros and radio show cons and why there should always be an exit strategy from the very start.

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