Adult Contemporary format with character

ORF Radio Vorarlberg continues its sonic evolution in 2026 with a brand-new jingle package. Following the latest Radiotest results, the station remains the clear number one in Vorarlberg in both reach and market share.

Among listeners aged 35+, the station achieves 37 percent market share and 37.8 percent reach. Radio itself remains exceptionally strong in Vorarlberg, with four out of five people listening daily for almost four hours on average.

Featuring top vocalists from Austria and music that captures the modern zeitgeist, the production refreshes the station's sound while staying true to its brand identity. "This meticulously crafted production blends musical perfection with emotional resonance, ensuring a listening experience that lingers," says Michael Gailberger, the station's head of production.

"It's fascinating to witness how our sound has evolved over the years with the goal of not just staying in tune with the times but actively shaping them. The collaboration with PURE Jingles brings together creative passion and top-tier quality, resulting in a sound that’s both timeless and trendsetting", Gailberger adds.

Designed for an Adult Contemporary format with character, the package builds on the station’s established sound while adding renewed clarity, energy and musical depth. Beyond traditional station imaging, the package also supports the way ORF Radio Vorarlberg presents its core playlist. By using power intros on selected tracks, the station creates a seamless flow between its brand sound and the music it plays.

With this latest update, ORF Radio Vorarlberg and PURE Jingles continue their long-standing collaboration, reinforcing a sonic identity that mirrors the station’s clear market leadership.