Radio WIIFM

How do you get people on your side and become champions of an initiative that you are leading? How do you make the so-called "champions community" in your organization which can support what you are passionate about? 

There's a hard way and an easy way to do it. The easy way is the more sustainable, long lasting and the organic way. That's what I tackle in this episode. 

When discovering the true pain points for people, we have to understand the complete picture - not only what we are seeing but what is actually happening. 

This episode talks about my experience with a consulting project I was on where we were tasked to make processes more efficient. What I learned talking with the stakeholders on this project was a timeless lesson that I want to share with you. 
I don't want to give too much away in this abstract so have a listen to see what I mean. 

Why would people follow the rules and guidelines you have put forward for them if it's too hard to even find the information before they can follow it? What's in it for them? Why should they care?

I talk in this episode about the story of the person I refer to as 'the governance guy' and how he tried unsuccessfully to get users to follow some guidelines and policies which were critical to their organization. 

I talk about what works and does not work when we try to get people, not just employees, but anyone, to do something. There are definitely the right ways to do this. The strategies that work. Listen to the episode to hear what has proven to work in organizations around the world.

This is a personal story about how my dad. H4 was adamant that he did not need a smartphone until one day when it became an emotional pain point for him not having a smartphone and that's when he realized what's in it for him to have one.

When selling our projects internally, we have to understand how the executives see it. What's in it for them (WIIFM)? 

In this episode, I talk about the 3 main types of ROI that leaders are looking to prove about any solution. I also describe an example of a dashboard that we use at VisualSP to quantify the ROI for our customers and the specific numbers that the executives would find useful to fund your project. 

Are you familiar with radio WIIFM? of course you are it's playing in your head right now. All of us  have this radio station playing in our minds Telling us what to do and what not to do . That's how we make our decisions. Even people who are extremely philanthropic… I would argue they still do what they do because they feel good at the end of the day about what they do and they are also listening to radio WIIFM. 

This podcast is all about understanding how humans tick. what motivates people and also what demotivates them. how can you get someone's mind share and tune into their radio WIIFM frequency. So come join me in this journey and exploration.