Andrew Juncker and Roman Honeycutt of French Press Films interview commercial director Rafael Fernandez. They discuss writer’s block, balancing commercial and personal  work, and what it means to be “authentic & genuine” in the commercial world. Enjoy!

Andrew Juncker and Roman Honeycutt of French Press Films interview commercial director Rafael Fernandez. They discuss writer’s block, balancing commercial and personal work, and what it means to be “authentic & genuine” in the commercial world. Enjoy!

Andrew Juncker and Roman Honeycutt of French Press Films interview commercial director Rafael Fernandez. They discuss writer’s block, balancing commercial and personal  work, and what it means to be “authentic &amp; genuine” in the commercial world. Enjoy!

Rafael Fernandez

Why We Do This is a podcast of informal conversations with our filmmaking peers. We aim to shine a light on the people behind the camera—from cinematographers, to directors, to technicians—while reflecting on our craft and why we do it. Produced in Oakland, by French Press Films.

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Rafael Fernandez

Rafael Fernandez