Rails Business

Rails Business

By Brendan Buckingham & Ryan FrischBusinessTechnology
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Rails Business episodes

  • Rolling Your Own APM with Claude: Real Wins, Real Tradeoffs

    Ryan and Brendan talk through the growing pains of AI-assisted development — including fatigue, increased confidence in bigger code changes, and what happens when you stop paying for expensive APM tools and just build your own. Ryan walks through how he used Claude to identify memory pressure, fix N+1 queries, and cut his Heroku costs significantly in just a few days. They also dig into the real tradeoffs: maintenance burden, over-optimization, and why you still need to understand what Claude is telling you before you run anything on a live database.

    LINKS

    - Ryan's Website

    - Brendan's X/Twitter

    - Brendan's Bluesky

    Questions or comments, email us at [email protected]

    Send us Fan Mail

    40 min
  • Scott Werner Returns

    Scott Werner (Sublayer) returns to discuss how rapidly AI and agentic coding have is changing.  The hosts and Scott dig into why niche tools are increasingly getting replicated by developers and hobbyists with "good enough" custom solutions — while complex enterprise platforms may actually have more staying power. Scott shares what he's seeing at the Artificial Ruby meetups. They also cover Stripe's "forward deployed" AI role, the reality of AI consulting, growing trust in AI-written code, and orchestration tools like Fabro for defining repeatable AI workflows.

    01:03 Early Agentic Coding Days
    04:49 SaaS Is Dead Debate
    10:28 Enterprise vs Homegrown Systems
    12:52 Forward Deployed Builders
    15:20 Architects Still Matter
    19:33 Personal Software vs Production
    23:22 Stripe Forward Deployed AI Role
    26:16 AI Adoption and Consulting Window
    29:42 Games and What Software Becomes
    33:20 Burnout and Pairing Lessons
    36:06 Learning to Trust AI Output
    38:57 Requirements Over Code Style
    43:02 Multi Project AI Workflow
    45:36 Software Factory Orchestration
    54:40 Process Thinking and QA
    56:41 Skills and Non Determinism

    LINKS

    - Sublayer Website

    - Scott's Blog (Works on My Machine)

    - Ryan's Website

    - Brendan's X/Twitter

    - Brendan's Bluesky

    Questions or comments, email us at [email protected]

    Send us Fan Mail

    1 hr 2 min
  • Is Data the Moat for Your Business?

    The hosts explore whether “data is the new moat” in SaaS and argues that data alone—especially customer data—is rarely defensible as extraction and migration get easier. Instead, moats increasingly come from clear product vision, differentiated approaches, integrated systems, and how well apps enable AI and humans to interact with structured data. They contrast niche SaaS with broad platforms like HubSpot and Salesforce, discuss pricing model changes driven by AI costs (moving beyond per-seat to metered/credits), and predict reduced reliance on traditional UIs as chat and CLIs become efficient interfaces for AI-to-backend communication.

    00:00 Data as a Moat
    01:52 Niche vs Platform SaaS
    02:45 Integrations and UX Moats
    05:31 AI Changes Pricing Models
    06:48 Geocoding Data Example
    08:35 When Not to Use AI
    10:43 Why CLIs Are Rising
    14:25 Future Without Interfaces
    18:43 Data Product vs Customer Data
    21:28 Opinionated SaaS Wins
    23:19 AI Change And Strategy
    23:48 Defensibility And Platform Risk
    25:19 Building A Command Center
    27:30 Top Tools In The Stack
    27:52 Do You Still Need UIs
    30:36 Second Brain For Priorities
    33:37 Frameworks And Memory Systems
    36:02 SaaS Moats In An AI World
    39:23 AI Beyond Tech Businesses
    41:35 Business Takeaways And Wrap

    LINKS

    • Ryan's Website
    • Brendan's X/Twitter
    • Brendan's Bluesky

    Questions or comments, email us at [email protected]

    Send us Fan Mail

    44 min
  • Do Pull Request Reviews Still Matter in the Age of AI?

    The hosts once again discuss the recurring theme of AI’s impact on development workflows.  They discuss various topics, including: 

    • Increased PR volume from AI-assisted coding and whether traditional pull request reviews are still necessary. 
    • Should AI be used earlier for pre-PR review and stronger CI guardrails for performance and security. 
    • What is the role of automated testing, and are they even more important as code generation accelerates?

    01:05 PR Reviews Under AI Load
    02:38 What PR Review Is For
    05:02 Human Review What Remains
    08:36 AI Pre Review And PR Purpose
    11:01 Guardrails CI Performance Security
    12:39 TDD Tests As Behavior Spec
    15:53 AI Versus Automation In Pipeline
    19:17 Testing Evolution Unit Vs System
    20:32 Feature Specs And Functional Review
    21:35 Bugs vs Defects Focus
    23:37 Smoke Tests for Upgrades
    24:44 Controller Tests Debate
    27:40 Test Pyramid and Frontend Gap
    28:37 Refactoring for Unit Tests
    30:57 AI Coding Raises Review Stakes
    34:00 Claude MD Friction
    35:54 Wrap Up and Testing Habit

    LINKS

    • Justin Searls Podcast
    • Working Effectively with Legacy Code Book by Michael Feathers
    • Professional Rails Testing: Tools and Principles Book by Jason Swett
    • Ryan's Website
    • Brendan's X/Twitter
    • Brendan's Bluesky

    Questions or comments, email us at [email protected]

    Send us Fan Mail

    40 min
  • Building with an AI Orchestrator Workflow

    In this episode, the hosts discuss building a “universal scraper” for event calendars and a new AI-assisted workflow using a long-running orchestrator.md thread.

    00:12 Why Change AI Workflow
    01:29 Orchestrator File Setup
    04:36 How Memory Persists
    07:33 Platform Constraints WSL
    08:45 Git Worktrees and Isolation
    12:07 Scraper Build Approach
    18:26 Incremental TDD Development
    20:17 Making It Truly Universal
    22:39 Universal Scraper Explained
    26:03 Wrap Up and Next Steps

    LINKS

    - Ryan's Website

    - Brendan's X/Twitter

    - Brendan's Bluesky

    Questions or comments, email us at [email protected]

    Send us Fan Mail

    29 min
  • AI Coding at Scale: Managing PR Overload, Using Claude to Stay Organized and Rethinking SaaS for an AI-First World

    The hosts discuss how AI-assisted coding has massively increased their output, creating a new bottleneck: cognitive load, PR review, testing, and getting work shipped. Ryan discusses splitting time between finishing near-complete work, advancing a few large architectural initiatives, and handling ongoing support.  Brendan talks about his productivity system using Claude to manage his time using local markdown files to help stay on top of things. They also cover risks of AI automation, permission scoping, subagent/approval bugs, and conclude with a renewed optimism that AI raises abstraction, increases competition, and pushes SaaS to adapt via execution, moats, and AI-ready APIs.

    00:27 AI Code Volume
    02:17 Cognitive Load Shift
    04:52 PR Buckets Strategy
    07:22 Overwhelmed Yet Excited
    10:36 Workflow Tools Check
    11:51 Claude Productivity Setup
    14:02 Second Brain In Practice
    17:21 Simple Local Files
    19:30 Automation Limits
    22:13 Scheduled Script Automation
    23:00 Claude Cowork vs Command Center
    23:39 API Permissions and Safety
    26:12 Claude Code Approval Friction
    29:25 Subagents and Parallel Work
    30:44 When Agents Pretend Work
    34:34 AI Shifts SaaS Thinking

    LINKS

    - Ryan's Website

    - Brendan's X/Twitter

    - Brendan's Bluesky

    Questions or comments, email us at [email protected]

    Send us Fan Mail

    42 min
  • Scaling AI-Assisted Development

    Today we discuss lessons from our previous episode with John Nunemaker, focusing on the Conductor tool and how multi-workspace, multi-agent workflows can speed up coding and bug fixing. Brendan shares his experimenting with parallelizing six Rollbar error fixes at once by generating prompts and running them in separate Conductor workspaces. They compare this with a one-agent-at-a-time workflow and debate whether closed-loop setups (ports, databases, dependencies) could make parallel work trustworthy and reduce context-switching costs. They also cover using full Honeybadger/XML reports for faster debugging, using Claude Code from a phone to create PRs, challenges syncing session history, and broader AI product strategy like APIs/MCP, and RAG.

    00:00 Catch Up And Recap
    00:43 Conductor Workflow Overview
    02:40 Parallel Rollbar Fixes
    04:35 Manual Testing And Setup Hurdles
    06:33 Debugging With Full Reports
    08:46 Ports Docker And Dependencies
    11:50 Parallelism Versus Focus
    14:57 Closed Loop Trust And Context
    18:24 Merge Conflicts And Acceptance Gaps
    22:16 Review Bottleneck And Output Surge
    25:26 Fixing Gallery Uploads
    26:39 Multi Select Challenges
    28:27 Branching Without Conductor
    31:28 Claude Mobile Workflow
    32:34 Session Sync Friction
    34:44 AI Brain For SaaS
    38:01 APIs And MCP Table Stakes
    41:49 Internal AI Assistants
    43:46 Access And Safety Concerns
    46:31 Second Brain Revival
    49:03 RAG Tooling Experiments
    50:04 Wrap Up And Listener Feedback

    LINKS

    - Ryan's Website

    - Brendan's X/Twitter

    - Brendan's Bluesky

    Questions or comments, email us at [email protected]

    Send us Fan Mail

    51 min
  • John Nunemaker on AI Development

    John Nunemaker returns to discuss how fast AI tooling has changed and argues tech leaders should adopt Claude Max (defaulting to Opus), set up agent-friendly local environments, and roll that out to their teams. He shares how his company built an internal “brain” using LibreChat as a self-hosted interface, enabling non-engineers to query company data and generate insights like weekly support summaries from various sources. The conversation also covers worktrees and Conductor for parallel, isolated dev environments.

    01:22 Tech Leaders Must Adopt AI
    02:31 Why Opus Changed Everything
    04:55 Claude Max Plans and Limits
    07:41 Brain Idea and Safety Boundaries
    09:03 Building the Stack with MCP
    10:18 Ansible Automation and Deploys
    12:53 Support Data Summaries in LibreChat
    15:42 Scheduling Reports to Slack
    20:17 OpenCode vs Claude and Mobile Workflow
    23:54 What MCP Connectors Enable
    26:20 Accessing Brain via Tailscale
    30:48 Team Size and PR Volume
    32:32 Claude PR Review Workflow
    35:25 Conductor Daily Setup
    38:36 Worktrees and Isolation
    50:47 Conductor Limits and Pain
    51:36 App Changes and Scripts
    54:45 Caddy for Local Domains
    57:10 Jobs Outlook and Wrap

    Notes

    - John's X/Twitter

    - John's Bluesky

    - John's post setting up conductor with Rails

    - John's Website

    - Ryan's Website

    - Brendan's Bluesky

    Questions or comments, email us at [email protected]

    Send us Fan Mail

    59 min
  • Kyle Keesling

    In this episode, Kyle Keesling, co-owner of PASS Testing and long-time solo Rails developer, shares how PASS grew from a college web design side project into a niche software and training business for the Underground Storage Tank (UST) industry. The conversation covers why they kept the products as two apps connected by a read-only private API, what makes compliance software hard, and how they modeled flexible equipment and inspection data—evolving from STI to Rails delegated types. Kyle also discusses early scaling pains around billing and payments, how feature requests are prioritized with help from their CRO and a contractor, and how tools like Claude Code are changing his workflow while maintaining PR-based review and safer deployment practices.

    00:00 Meet Kyle Keesling& His Role at PASS Testing
    00:29 From College Web Design to a Niche Opportunity in UST Compliance
    02:31 Building Opus: A Custom LMS for Gas Station Training
    03:34 Why Compliance Is Hard: 50 States, 50 Rulebooks
    04:25 From Training to Past Tools: The Second Product Idea
    08:06 Two Apps or One? Data Sync, APIs, and Customer Workflows
    10:25 Would He Do It Again? Decoupling, Upgrades, and Acquisition Optionality
    12:28 Why Past Tools Is More Complex: Data-Driven Inspections & Asset Inventory
    16:13 Modeling the Domain in Rails: STI → Delegated Types (and Migration Strategy)
    22:35 Versioning & “Point-in-Time” Inspections: Preventing Old Reports from Changing
    24:13 Downtime, SLAs, and Recovering from Form/Data Bugs
    26:40 Early Scaling Stories: Hardcoding States and Billing Growing Pains
    29:39 Letting Customers Shape the Product (Beyond Compliance)
    31:14 Integrations vs. Building Everything In-House
    32:50 Feature Requests, Backlog Triage, and Adding Sales/Dev Bandwidth
    37:41 Shipping Without the Never-Ending PR: Iterative Rollouts ("Visits")
    40:39 Using AI Safely: PRs, Branch Protections, and Documentation Habits
    46:14 Wrap-Up: Where to Find Kyle and Past Testing

    LINKS

    - PASS Testing

    - Kyle's X/Twitter

    - Ryan's Website

    - Brendan's X/Twitter

    - Brendan's Bluesky

    Questions or comments, email us at [email protected]

    Send us Fan Mail

    48 min
  • Reflecting on Our First Year of the Podcast

    In this episode, the hosts reconnect after a holiday break to reflect on their podcast journey over the last year. They discuss important milestones like their one-year recording anniversary, the various episodes from the past year, and sharing their favorite moments.

    00:00 Introduction and New Year Greetings
    00:34 Reflecting on the First Year of Podcasting
    01:57 Memorable Moments and Guest Highlights
    03:51 Popular Episodes and Themes
    06:38 Looking Forward: Future Topics and Guests
    07:42 Balancing Guests and Solo Episodes
    09:15 Podcast Growth and Marketing Insights
    10:16 Commitment to Consistency and Goals
    12:18 Exploring Business and Technical Challenges
    27:46 Concluding Thoughts and Call for Guests

    LINKS

    - Ryan's Website

    - Brendan's X/Twitter

    - Brendan's Bluesky

    Questions or comments, email us at [email protected]

    Send us Fan Mail

    31 min

About Rails Business

From the publisher's feed

Brendan Buckingham and Ryan Frisch talk about developing with Ruby on Rails and how to leverage it to build a business.