In today's episode Alex welcomes her first guest, Catherine Gerdes, to the show. Catherine is a dear friend and client of Alex's who has been through multiple iterations of her brand with Alex's support. In this episode, we explore how astrology played a role in transforming Catherine's business, both from a practical perspective (she added an astrology component to her coaching practice) and a brand perspective (we did astrobranding to add depth to her brand visuals.)