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The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting techniques from the world of direct response copywriting. Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers and sisters. In this 24-minute... Listen to episode

Jerod and Jon are back! And, they hope, better than ever. In their triumphant return to the mics for the beginning of Season Two of The Showrunner, they tackle a listener topic idea that they ve had percolating for a while and discuss the best methods for identifying potential guests for your show. Here is the... Listen to episode

Jon’s guest today is the CEO and founder of Songfreedom, a music licensing platform where photographers and cinematographers can come to find the perfect song for their story with the click of a button. Jon’s guest is not afraid to leap down paths others fear to tread. From young manager to music licensing entrepreneur, my... Listen to episode

The bestselling author of 11 books, including the eighties defining Bright Lights, Big City, Jay McInerney, took a break to chat with Kelton Reid about his new book, the writing process, and some timeless tips from his mentor, Raymond Carver. Vanity Fair called Mr. McInerney “Our modern-day Fitzgerald,” and his most recent book — Bright,... Listen to episode

In this episode, Srinivas Rao of the Unmistakable Creative reminds listeners about the importance of thinking ‘out of the box’ as he chats with Chris Ducker about how he’s developed his brand, and the thesis behind it since the last time he was on the show. Tune in as Srinivas goes into why it’s taken... Listen to episode

In this inaugural episode of StudioPress FM, Brian Gardner and Lauren Mancke focus on the story of the founder of StudioPress, Brian Gardner. Lauren and Brian discuss how he started the premium WordPress theme industry, StudioPress, and the Genesis Framework. In this 29-minute episode Brian Gardner and Lauren Mancke discuss: How Brian’s career began His... Listen to episode

Images connect on a different level than the written word. By including illustrations in your book, you have the potential to engage the reader s full brain. But do you speak sketch? Meet D.J. Billings, a.k.a. Sparky Firepants. Sparky is an illustrator who s worked with big names like Nickelodeon and MTV, and is now creating illustrations... Listen to episode

Ready to launch a digital product? Here’s are the first steps to get you moving … One of the greatest things you can do to boost your income, or just expand your options, is to launch a digital product. The tools, platforms, and options for these are better now than they ever have been. So,... Listen to episode

Welcome to another guest segment of ‘The Writer’s Brain’ where host Kelton Reid picks the brain of a neuroscientist about the elements of great writing. This week’s show covers some possible origins and solutions to an ailment known only to writers. Research scientist Michael Grybko, of the Department of Psychology at the University of Washington,... Listen to episode

In the explosion of online courses and education … what role will universities play? Announcing a new Copyblogger collaboration … A lot of people see online education as either something created by universities (for example the MOOCs) or by companies (like Rainmaker Digital). But the folks at U.C. Davis Extension approached the Copyblogger team to... Listen to episode