Get more warm leads with a twist on this ‘Tried And True’ marketing strategy
Uncover hidden profits and get more clients for your freelancing business
Learn how to get more clients and grow your freelancing or consulting business
Resources/Links:
Kai Davis' Daily Letter on Marketing for Consultants
Summary
Kai Davis teaches Freelancers and Consultants marketing habits that fill their pipeline with warm leads. Here's what Kristine K. has to say about Kai's advice: "Kai, you gave me a piece of advice last year that made those "famine" times almost non-existent, and I wanted to tell you THANK YOU! You told me to revisit my former client list and touch base with them and once I started doing this, I got so busy I almost couldn't keep up. I really appreciate it."
In this episode of Marketing the Invisible, Kai shares how he teaches independent consultants and freelancers how to get more leads for their business by implementing marketing habits.
Check out these episode highlights:
00:32 – Kai’s professional background as the world leader in marketing education for consultants and freelancers
02:00 – His ideal clients: an independent freelancer or consultant who's wondering how to grow their business and keep their pipeline full of warm leads
02:13 – The ‘feast and famine’ problems he helps solve for his freelancer and consultant clients
02:38 – The symptoms his clients experience when trying to solve their leads problems
03:25 – the common mistakes that people try in an attempt to solve the death of consistent new client flows problem
05:29 – Kai’s Valuable Free Action (VFA): Make a list of your past clients in Excel or Google Sheets include their name, company name, and e-mail. And then every week pick one, two or three clients and send them a short touching base e-mail.
05:54 – Kai’s Valuable Free Resource (VFR): Kai Davis's Daily Letter on Marketing for Consultants
08:03 – Q: What's one simple market research habit that listeners should use to learn more about their clients what they worry about, what keeps them up at night, and what they're spending their budgets on? A: You should have a coffee date with them and ask them.
Tweetable Takeaways from this Episode:
Transcript
(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
Tom Poland: Hello everyone. A very warm welcome to another edition of marketing the invisible. My name is Tom Poland beaming out to you from on the sand Little Castaways Beach next to the waves here. Joined today by Kai Davis all the way from where you're being again from, man?
Kai Davis: I'm beaming in from Eugene, Oregon and thank you so much for having me on the show.
Tom Poland: Oh I know it's going to be a pleasure. I mean we've already been rapping for like 10 minutes or so. We did have a conversation after about 90 seconds. Folks, I don't if you see the sign behind Kai. So that I thought, "Yeah this is going to be fun." So Kai, his bio I would almost guarantee you have never ever heard or read a bio like this. This is a pure marketing genius. So listen up. Kai Davis teaches freelancers and consultants marketing habits that fill their pipeline with warm leads. Pretty good start. But wait there's more. Gets better. Here's what Khristine K. has to say about Kai's advice."Kai, you gave me a piece of advice last year that made those famine times almost nonexistent. And I wanted to tell you to thank you. You told me to revisit my former client list and touch base with them....