In this episode, AMI’s Jay Rosen interviews Lisa Beth Lentini Walker and Stef Tschida about their new book, Raise Your Game, Not Your Voice. They wrote this book because they saw the importance of clear, effective communication to manage through tough situations like data breaches, acts of terrorism, and other chaotic events and in the day-to-day interactions that make or break a career.

In an era of automation, working from anywhere and disconnection, the impact of true communication has never been so needed or so challenging. Some consider communication a “soft” skill or afterthought, but we strongly disagree. We have seen firsthand that effective communication aligned with business objectives—and targeted to the audience—has a significant impact on any initiative. This is especially true given the significant amount of transformation so many organizations are navigating as the workplace and business itself continues to change rapidly.