In this episode we talk about all the bits and bites you need to gather and map out to create a business bible. This is something that needs to be documented for your own sanity and for onboarding others. Don’t waste another day wondering where all of this information is. Let us help you get started.

In this episode we talk about something deep – does your brand have soul? How do you think about soul for your brand and how can you work on that. Creating a multi-dimensional, interesting and well-crafted brand will allow you to connect with your customer and your community in a way you might not have thought about before. 

In this episode we dive into developing your avatars for your business. What do you need to do to find the right target audience for your business. We explain what data to collect and how to turn that into a money-making persona that will help you make decisions for your marketing. Taking the time to get this step right will save you advertising money and make you more in the long run.

In this episode we talk leadership. We are all leaders in our company and leaders for our vision, but what is leadership and how can we be better leaders? It’s a learned skill just like anything else and we wanted to share our thoughts on leadership and culture building.

In this episode we share one idea to set your business apart – develop your value proposition.  Also known as a unique selling proposition this episode will walk you through how to dig into yours further, what to consider and an example of a company that is doing it right. What is your value proposition? 

In this episode we share a few of our favourite productivity apps and programs that save our time and sanity. With there being a million and one options out there it’s nice to have a few things narrowed down for what might work best. 

In this episode talk in depth about what you need to know about your SEO for your website and business. There are four buckets to think about and focus on. Having a solid foundation for your SEO is what will set you up for growth and being found when and where you need to be. Listen and let us know which bucket you would like more information on and we will dig deeper into that on a later episode.  

In this episode give you 5 simple tips to take your website from good to great. Details on where to focus your time and money to elevate your business to the next level. We also created this article for your reference to learn more or see a summary of the tips. 

Read more

In this episode we talk about what’s in a name. Details for how to name a product or company, and the origin story of how we named our business – Switchback Creative.

In this episode we talk about social media and talk about some different ideas on how to utilize this love/hate tool to grow your business.