Have you ever wondered why some syndicators seem to raise millions with ease while others struggle to close a deal? In this episode, Angel Williams hosts seasoned investor Brian Briscoe to break down the lessons learned from early capital raises, the reality of building credibility, and the importance of strong peer relationships in multifamily investing. They discuss how trust, transparency, and strategy influence investor decisions, and why community support makes all the difference in a high-barrier field like real estate syndication.

 

 

[00:01 - 04:00] Closed or Not, It Matters

• Why credibility hinges on completed deals, not near wins
• What capital raising teaches about scalability and stress
• The importance of proving you can deliver results before growing too fast

 

[04:01 - 08:17] Strong Networks Equal Stronger Raises

• Why relationships with other syndicators create fallback options
• The significance of investor referrals and professional trust
• How shared investor bases offer second chances

 

[08:18 - 12:35] Pitch Practice in the Real World

• Why syndicator-heavy events are valuable for honing your pitch
• What informal networking teaches about soft selling
• The importance of shameless plugs and speaking with confidence

 

[12:36 - 16:43] Ethics and Equity: Investing with Integrity

• Why believing in your own deal changes how you pitch it
• What to say when you can't personally invest
• The importance of collective GP investment as social proof

 

[16:44– 21:150] Capital, Coaching, and Community

• How rolling fees into shares helps show commitment
• The need for safe spaces in learning and masterminds
• Why access to communities like Tribe of Titans and REI Rocks matters

 

 

 

Connect with Brian:

 

LinkedIn: https://www.linkedin.com/in/brian-briscoe-ut/

 

 

Key Quotes:

 

“Nobody cares what you went through. They want to know: did you close or not?” - Angel Williams

 

“Make sure people know what you’re doing. Just talk to them like you would about your vacation.” - Brian Briscoe

 

 

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